Companies are increasingly investing in ESG (Environmental, Social, and Governance) initiatives to meet regulations, trends, and consumer expectations. Understanding these expectations is crucial for aligning ESG strategies with consumer values and achieving brand success.
In today’s swiftly evolving field of market research, Ipsos is thrilled to announce the advent of another industry gamechanger, Ipsos PersonaBot. The promise is simple, yet impressive: what if you and by extension everybody in your company could talk to your consumer segments, 24/7 ?
Conducted monthly in 29 countries among 20,000 adults for over a decade, the Ipsos What Worries the World study offers an exceptional snapshot of world opinion on pressing global issues.
