Ipsos
Insights Hub

Insights Hub

Featured insights & publications

Reputation Publication

The Reputation Council Report 2025

Ipsos Reputation Council Report 2025

15.12.25

Artificial Intelligence Publication

Mind or Machines

11.12.25

Insights Publication

Ipsos Year in Review 2025

11.12.25

Ipsos Update Publication

Ipsos Update – December 2025

02.12.25

Artificial Intelligence Publication

Seeing the Unseen

02.12.25

Society 14.08.25

Ipsos Equalities Index 2025: More needs to be done to promote equality, but support has slipped over the last two years

Healthcare 04.08.25

Ipsos Update – August 2025

Global Advisor 24.07.25

Old age begins at 66, but six in ten say they are not looking forward to it

All content

Innovation Publication

The Next Big Thing: Exploring the EDGE for High Growth Opportunities

Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary. Introducing a new framework for identifying the opportunities of tomorrow in the fringes of today.

23.10.25
Ipsos Update Publication

Ipsos Update – October 2025

Pessimism, America, Reputation… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

20.10.25
Healthcare Publication

Ipsos Update – August 2025

Ageing, Healthcare, Gaming… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

19.08.25
Environment Publication

ESG Priorities for Multinational Corporations

Meeting citizen-consumers where they are and addressing their needs

23.06.25
Social Media Publication

Short-Form Social Misfits

The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts

13.06.25
Social Media Publication

Decoding Misinformation: Why we fall for fake news

Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.

27.05.25
Generation Y Publication

Ipsos Generations Report 2025

The third edition of the Ipsos Generations Report explores the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.

27.05.25
Brands Publication

The Rising Tide of Private Labels: How name brands can stay afloat

By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.

14.04.25
Brand Equity Publication

Generational Marketing: Breaking free from stereotypes

How to build brand success across generations with the power of empathy

14.04.25
Food & Beverage Publication

The Heart Truth: Understanding What We Don’t Know About Cardiac Health 

New Ipsos survey conducted across six countries reveals that despite 84% claiming to be sufficiently informed on the cardiac health, only less than a half are.

31.03.25
Ipsos Update Publication

Ipsos Update – March 2025

Love, ESG, Influence … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

10.03.25
Artificial Intelligence Publication

The Power of Product Testing with Synthetic Data

Humanizing AI: Part 2

12.02.25

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