Ipsos
Insights Hub

Insights Hub

Featured insights & publications

Artificial Intelligence Publication

Calibrating Synthetic Confidence

Navigating the complex realm of statistical utility for synthetic boosts.

16.03.26

Ipsos Update Publication

Ipsos Update – March 2026

09.03.26

Customer Experience Publication

When Difference Doesn’t Mean Different

09.03.26

Ipsos Update Publication

Ipsos Update – February 2026

16.02.26

Artificial Intelligence Publication

Synthetic Data Boosting

28.01.26

Society 14.08.25

Ipsos Equalities Index 2025: More needs to be done to promote equality, but support has slipped over the last two years

Healthcare 04.08.25

Ipsos Update – August 2025

Global Advisor 24.07.25

Old age begins at 66, but six in ten say they are not looking forward to it

All content

Advertising Publication

From Noise to Noteworthy

Winning the battle for memorable attention in advertising.

20.01.26
Brand Equity Publication

The Excess Factor

How Small Brands Can Leverage Equity to Challenge Leaders.

20.01.26
Reputation Publication

The Reputation Council Report 2025

Ipsos Reputation Council Report 2025

15.12.25
Artificial Intelligence Publication

Mind or Machines

Exploring AI moderation and when to use it

11.12.25
Insights Publication

Ipsos Year in Review 2025

Powered by expert analysis and data-driven insights, our annual Year in Review report looks back at the key events, shifts and challenges of 2025 and reflects on what this tells us about the year to come.

11.12.25
Ipsos Update Publication

Ipsos Update – December 2025

Nostalgia, COP, Security … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

02.12.25
Artificial Intelligence Publication

Seeing the Unseen

Humanizing AI, part three: How vision AI and AI agents are transforming product testing.

02.12.25
Innovation Publication

The Next Big Thing: Exploring the EDGE for High Growth Opportunities

Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary. Introducing a new framework for identifying the opportunities of tomorrow in the fringes of today.

23.10.25
Ipsos Update Publication

Ipsos Update – October 2025

Pessimism, America, Reputation… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

20.10.25
Healthcare Publication

Ipsos Update – August 2025

Ageing, Healthcare, Gaming… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

19.08.25
Environment Publication

ESG Priorities for Multinational Corporations

Meeting citizen-consumers where they are and addressing their needs

23.06.25
Social Media Publication

Short-Form Social Misfits

The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts

13.06.25

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