Insights Hub

All content

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  Artificial Intelligence Publication

  Mind or Machines

  Exploring AI moderation and when to use it

  11.12.25
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  Insights Publication

  Ipsos Year in Review 2025

  Powered by expert analysis and data-driven insights, our annual Year in Review report looks back at the key events, shifts and challenges of 2025 and reflects on what this tells us about the year to come.

  11.12.25
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  Ipsos Update Publication

  Ipsos Update – December 2025

  Nostalgia, COP, Security … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

  02.12.25
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  Artificial Intelligence Publication

  Seeing the Unseen

  Humanizing AI, part three: How vision AI and AI agents are transforming product testing.

  02.12.25
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  Innovation Publication

  The Next Big Thing: Exploring the EDGE for High Growth Opportunities

  Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary. Introducing a new framework for identifying the opportunities of tomorrow in the fringes of today.

  23.10.25
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  Ipsos Update Publication

  Ipsos Update – October 2025

  Pessimism, America, Reputation… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

  20.10.25
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  Healthcare Publication

  Ipsos Update – August 2025

  Ageing, Healthcare, Gaming… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

  19.08.25
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  Environment Publication

  ESG Priorities for Multinational Corporations

  Meeting citizen-consumers where they are and addressing their needs

  23.06.25
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  Social Media Publication

  Short-Form Social Misfits

  The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts

  13.06.25
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  Social Media Publication

  Decoding Misinformation: Why we fall for fake news

  Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.

  27.05.25
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  Generation Y Publication

  Ipsos Generations Report 2025

  The third edition of the Ipsos Generations Report explores the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.

  27.05.25
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  Brands Publication

  The Rising Tide of Private Labels: How name brands can stay afloat

  By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.

  14.04.25