Consumers


February 2024: Consumer confidence down among G7 countries

Sentiment largely up in the Asia-Pacific, while it is mixed throughout Europe.

December 2023: Consumer confidence up in Europe, Middle East and Africa

Overall Index shows first significant change in seven months
Brands Publication

Understanding the context of consumption moments

A path to brand success.
Behavioural Science Publication

Emotions around the world

A cross-cultural framework for emotion measurement.
Generation Y Webinar

[Webinar] KEYS - We need to talk about generations

Join us on 21st September for a new KEYS webinar.
Consumers Publication

Ipsos Update – June 2023

Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

Half of the public across 29 countries think their country is in recession

A latest wave of the Ipsos Global Inflation Monitor finds in 26 of 29 countries more people think their country is in recession than think it is not. Almost two-thirds expect inflation will continue to rise over the next year, while one-third expect their disposable income to fall.

Consumer confidence moves in opposite directions among world’s largest economies

Sentiment rises significantly in Japan, Germany, and Canada while France hits a two-year low.