Three in 10 (29%) Canadians anticipate spending less on gifts this coming holiday season, particularly those aged 35-54 (35%) compared to those aged 18-34 (21%). Over one in 10 (13%) of Canadians plan to spend more this year compared to last year (+5pts).
Around half (47%) are also concerned they won't be able to afford their holiday traditions.
Canadians are also concerned about credit card use and paying off credit cards, with four in ten (41%) concerned that they won’t be able to pay off their credit card after the holidays and a similar proportion concerned, they will need to use additional credit (i.e., a new credit card, line of credit, or loan) to afford holiday spending this year (37%). Concern that they will not be able to feed their families (38%) has decreased slightly from October 2022 (-6 pts).
ABOUT THE STUDY
These are some of the findings of an Ipsos poll conducted between October 20 and 23, 2023, on behalf of Global News. For this survey, a sample of 1,000 Canadians aged 18+ was interviewed. Quotas and weighting were employed to ensure that the sample’s composition reflects that of the Canadian population according to census parameters. The precision of Ipsos online polls is measured using a credibility interval. In this case, the
poll is accurate to within ± 3.5 percentage points, 19 times out of 20, had all Canadians aged 18+ been polled. The credibility interval will be wider among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
For more information on this news release, please contact:
Senior Vice President, Ipsos Public Affairs Canada
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