Annual RBC Home Renovation Study: Part 2
Among those Canadians who undertook a major renovation in the past two years, majorities rate the aspects of their renovation as expected or better than expected:
- Finished look (94% as expected/better/much better vs. 5% worse/much worse);
- Quality of workmanship (90% vs. 10%),
- Overall cost (71% vs. 28%);
- Inconvenience involved (76% vs. 24%);
- Time until completion (64% vs. 36%); and
- Among those who used contractors or tradespeople, 76% rate their work as expected or better than expected (versus 23% who say worse/much worse than expected).
Finally, homeowners who have undertaken a major project in the past two years offer various different pieces of advice to prospective renovators: Plan ahead/do your homework (17%); shop around/get a few estimates (14%); ask for references/check references of workmen/contractors (11%); use the best materials/contractors (9%); add extra onto the estimate/unexpected costs (6%); allow for more time/unexpected delays (6%); and do as much as you can yourself (5%). All other pieces of advice, offered by 3% of respondents or fewer, can be viewed in the detailed data tables.
These are the findings of an RBC Financial Group/Ipsos Reid poll conducted from September 1 to September 2, 2005. For the survey, a representative randomly selected sample of 1,854 Canadian homeowners was interviewed online. With a sample of this size, the results are considered accurate to within +/-2.3 percentage points, 19 times out of 20, of what they would have been had the entire adult Canadian homeowner population been polled. The sample of homeowners that had experienced a major renovation in the past two years is 633. With a sample of this size, the margin of error is +/-3.9%. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were weighted to ensure the sample's regional and age/sex composition reflects that of the actual Canadian population according to the 2001 Census data. Please open the attached PDF to view the factum and detailed tables.
-30-For more information on this news release, please contact:
John Wright
Senior Vice President
Ipsos Reid
416.324.2900
[email protected]
Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2004, Ipsos generated global revenues of ? 605.6 million ($752.8 million U.S.).
Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.