Average Canadian Has Seen Their Favourite Movie About 17 Times

Toronto, ON - As Cineplex releases Super Ticket, a one-price theatre ticket that allows patrons to purchase a ticket to the in-theatre version of the movie as well as a digital copy for home use later on, this gives movie goers who often end up buying the movie when released on DVD a jump-start on the purchasing what could be some of their favourite movies. According to a new study conducted by Ipsos Reid on behalf of Cineplex, the average Canadian indicates that they have seen their favourite movie approximately 17 times.

• Women (20 times) have seen their favourite movie more than men (14 times) have seen theirs
• The younger Canadians are, the more likely they are to have seen their favourite movie more times as young Canadians have seen their favourite movie approximately 31 times, compared to 13 times for middle-aged Canadians, and just 9 times for senior Canadians

This release might be advantageous for so many young Canadian movie-goers who end up buying movies they've enjoyed watching in theatres for their own home viewing. A majority (55%) of young Canadians, ages 18-34, `agree' (17% strongly/38% somewhat) that `when they see a great movie in theatres, they generally but the movie on DVD or some other format afterwards', while a minority (45%) `disagrees' (25% strongly/20% somewhat). Young Canadians are more likely than their middle-aged (39%), ages 35-54, and senior (21%), ages 55+, cohorts to indicate that they purchase movies they liked watching in-theatre for home use. Overall, four in ten (37%) Canadians `agree' (11% strongly/27% somewhat) that they end up purchasing great movies they've seen in the theatres, while six in ten (63%) `disagree' (42% strongly/21% somewhat) that they do this.

These are some of the findings of an Ipsos Reid poll conducted between May 9th to 14th, 2013 on behalf of Cineplex. For this survey, a sample of 2,104 Canadians who identified themselves as having watched at least one movie, in any format, in the last month from Ipsos' Canadian online panel was interviewed online. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within +/- 2.4 percentage points had all Canadians adults been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:

Sean Simpson
Associate Vice President
Ipsos Reid Public Affairs
416.572.4474
[email protected]

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world's third largest market research company.

With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,789 billion (2.300 billion USD) in 2012.