A&W Ipsos Reid Survey

Vancouver, BC - According to a recent A&W survey conducted by Ipsos Reid, one-third of Canadians say they plan to celebrate Canada Day with family or friends. Just 9% say that they'll attend a formally organized Canada Day celebration. At the same time, 53% of Canadians say that they have no special plans for the Canada Day holiday.

Canadians were also asked what their favourite brand of root beer is. The favourite brand of root beer is A&W Root Beer, with 45% of all Canadians selecting it. The next highest number is Barq's Root Beer at 14% with Hires following in 3rd at 11%. When only those who gave a favourite are included in the calculation, A&W is selected as the favourite brand of root beet by 67% of respondents.

The survey was conducted by Ipsos-Reid on behalf of A&W from June 12th to June 18th, 2007. For this research, a representative sample of 3,164 Canadians was interviewed through an online survey using the Ipsos Reid Canadian Online Omnibus. Results are considered accurate to within +/- 1.7%, 19 times out of 20 of what they would have been had the entire adult Canadian population been polled. The margin of error is larger within regions and for other sub-groupings of the survey population.

These data were weighted to ensure the sample's regional and age/sex composition reflects that of the actual Canadian population according to the 2001 Census data.

Please visit www.ipsos.ca for full tabular results.

For more information on this press release, please contact:
Rhys Gibb
Director
Ipsos Reid
(778) 373-5112
[email protected]

About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2006, Ipsos generated global revenues of 857.1 million euros ($1.1 billion USD).

Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.

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