British Columbians Ask Restaurants To Hold The Trans Fats
Vancouver, BC -- Late last year, New York City's Board of Health voted to make New York North America's first city to ban the use of trans fats at restaurants. Now, a new Ipsos Reid poll reveals that most British Columbians would favour a similar ban in their province. Eight-in-ten (79%) British Columbians say they agree that governments should ban the use of trans fats in all restaurants (50% strongly agree, 29% somewhat agree). Only a small portion (14%) of British Columbians disagree with a ban on trans fats at restaurants (5% strongly disagree, 9% somewhat disagree). The desire to see a ban is consistent across regions, gender and age groups.
Attitudes towards trans fats are part of a larger Food and Beverage survey conducted by Ipsos Reid. The survey also reveals that many British Columbians have an appetite for "ethical eating" (consideration for how the foods we eat affect us and the environment). For example, nearly half (48%) of British Columbians say they "always" or "regularly" try to eat dishes made with seasonal ingredients. Many British Columbians also say they "always" or "regularly" try to eat ethically by eating dishes made with locally grown ingredients (42%), eating meat-free meals one day a week (37%), eating free-range meat (29%) and eating dishes made with organic ingredients (28%).
These are the findings of an Ipsos Reid poll fielded July 25 to August 1, 2007 with a representative sample of 604 adult British Columbians. With a sample of this size, the results are considered accurate to within 177 4.0 percentage points, 19 times out of 20, of what they would have been had the entire adult population of BC been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual BC population according to 2006 Census data.
The polling was conducted using Ipsos Reid's "Voice of the West Interactive Forum" - an online panel of more than 1,600 British Columbians who have been randomly recruited to match the overall characteristics of the adult BC population.
For more information on this news release, please contact:
Catherine Dawson
Senior Vice President
Ipsos Reid
(778) 373-5003
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey- based market research group.
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Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
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