British Columbians Say They Are Good But Not
Great When It Comes To The Environment

Vancouver, BC - A new Ipsos Reid poll in BC shows that most British Columbians (85%) would give themselves a "B" (48%) or a "C" (37%) for their efforts in helping to preserve and protect the environment. Few (6%) British Columbians would actually award themselves with an "A"; in fact, an equivalent number (6%) grade their behaviour very poorly with a "D" or "F".

So what are British Columbians actually doing to help preserve and protect the environment? For the majority of British Columbians (56%), their concern for the environment has a "very significant" impact in the way they manage waste at home (recycling, composting). This action far exceeds that of others - far fewer British Columbians report that their environmental concerns have a very significant impact on their choices regarding the type of car they drive (21%), the food they buy (19%), their principal mode of transportation (24%) and the detergents or cleaning products they use (27%).

When it comes to the topic of climate change, British Columbians feel that their individual behaviour has a significant impact and that the responsibility they hold in the fight against climate change is great. Three-quarters of BC residents (74%) state that the actions of individual consumers have a significant impact on climate change. And a comparably high number, 69%, believe that individuals either bear the greatest responsibility in the fight against climate change or that they share it equally with government and companies.

Additonal survey results will be presented at the EPIC: The Vancouver Sun Sustainable Living Expo on April 18th - 20th at the Vancouver Convention and Exhibition Centre (999 Canada Place). Ipsos is proud to be a sponsor of EPIC, Vancouver's largest green consumer show and eco-marketplace. Greening your life is easy - all you need is a little education and inspiration. Learn how to live a healthier, more sustainable life from experts in everything from eco traveling to green weddings. For more information and to purchase tickets to the event, please www.epicexpo.com.

These are the findings of an Ipsos Reid online poll conducted between March 26 and April 1, 2008 with a representative sample of 1815 adult British Columbians. With a sample of this size, the results are considered accurate to within 177 2.3 percentage points, 19 times out of 20, of what they would have been had the entire adult population of British Columbians been polled. The margin of error will be larger within regions and for other sub- groupings of the survey population. The polling was conducted using Ipsos Reid's "Voice of the West Interactive Forum" - an online panel of more than 5,000 British Columbians who have been randomly recruited to match the overall characteristics of the adult residents of the province.

For more information on this news release, please contact:

Catherine Dawson
Senior Vice President
Ipsos Reid
(778) 373-5003
[email protected]

About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey- based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2007, Ipsos generated global revenues of e927.2 million ($1.27 billion U.S.).

Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext - Comp B, is part of SBF 120 and the Mid- 100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP