Calgarians Not Trashing Curbside Recycling: A Survey About Calgarians' Approval Of City Curbside Recycling
Calgary, AB - Less than two weeks after a city committee approved the latest iteration in a city recycling plan that would cost homeowners $8 a month, a new Ipsos Reid poll shows that six-in-ten (60%) Calgarians approve of this new proposed curbside program. In all, 34% "strongly approve" of the $8 curbside recycling proposal, and 26% "moderately approve." After the initial $21 proposed fee was rejected in early March, a City committee passed a second proposal on March 28th which outlines a new $8 per month curbside recycling program. This committee has passed this new proposal over to City Council for approval. The program would have The City of Calgary collect recyclable items such as newspapers, food cans, glass and plastics on a weekly basis directly from residents' homes.
However, two-thirds (65%) of Calgarians disapprove of paying the proposed an additional $8 fee per month, on top of the initial recycling fee, for the collection of organic items such as yard and food waste. In all, slightly less than one-half (46%) "strongly disapprove" of an additional fee, and 19% "moderately disapprove."
In addition to these core findings, those who are more likely to approve a new $8 fee for the implementation of a curbside program to recycle products such as newspaper, food cans, glass and plastics include women (70%) as compared to men (50%) and Calgarians with children in their household (67%) compared to those with none (56%).
These are the findings of an Ipsos Reid poll fielded between April 3 and April 9, 2007 and is based on a randomly selected sample of 470 adult Calgarians. Results based on a sample size of 470 are considered accurate to within 177 4.5 percentage points, 19 times out of 20, of what they would have been had the entire adult population of Calgary been polled. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual population of Calgary according to the 2001 Census data.
For more information on this press release, please contact:
Cory Davison
Vice President
Ipsos Reid
(403) 294-5614
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos.ca.
Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2006, Ipsos generated global revenues of 857.1 million euros ($1.1 billion USD).
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