Canada's Favourite Summer Food:
Anything, so Long as It's on the BBQ
Toronto, ON - Canada's favourite summer food is not so much a specific item, but a method of preparation, according to a new Ipsos Reid poll conducted exclusively for Canada.com. The poll revealed that four in ten (37%) Canadians say their favourite summer food is anything - so long as it is cooked on the barbecue.
From among a list of typical summer favourites, two in ten (17%) say steak is their favourite summer dish, while a similar proportion favours burgers (16%) or corn-on-the-cob (15%). One in ten (9%) Canadians most prefer potato salad from among the foods listed, while 5% say hotdogs and sausages are their favourite. But four in ten (37%) say it doesn't matter what the food is, so long as it's prepared on the open grill.
While more men (22%) than women (13%) say that steak is their prime choice in the summer, twice the proportion of women (20%) than men (10%) prefer corn on the cob. Ironically, in the beef capital of Canada, more Albertans prefer potato salad (16%) to steak (11%). Perhaps not surprisingly, Atlantic Canadians are twice as likely (18%) as the average Canadian (9%) to say potato salad is their favourite summer food.
The data also reveal that Canadians, on average, barbecue outdoors twice a week (1.9 times a week) in the summer, compared to the four times a week when they cook dinner indoors (4.4 times a week). Once a week, on average, is how often Canadians eat out at a restaurant, either inside (0.9 times a week) or outside on a patio (0.4 times a week) during the summer.
These are some of the findings of an Ipsos Reid poll conducted between June 10 and 14, 2010, on behalf of Canada.com. For this survey, a sample of 1,017 adults from Ipsos' Canadian online panel was interviewed online. Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-3.1 percentage points, 19 times out of 20, of what the results would have been had the entire population of adults in Canada been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
For more information on this news release, please contact:
Sean Simpson
Senior Research Manager
Ipsos Reid Public Affairs
(416) 572-4474
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos.ca .
About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2009, Ipsos generated global revenues of e943.7 million ($1.33 billion U.S.). .
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