Canadian Centre for Food Integrity: Trust Under Pressure

Ipsos is delighted to be taking part in this year’s Canadian Centre for Food Integrity (CCFI) Public Trust Summit, Trust Under Pressure: Leading in an Era of Scrutiny, exploring how Canada’s food system can navigate the challenges of maintaining public confidence in a rapidly changing world.

Canadians are navigating a period of profound uncertainty. Confidence in institutions is shifting, information environments are increasingly fragmented, and people are re-evaluating who and what they trust. In this opening keynote, Darrell Bricker, Chairman, Ipsos Canada, will explore the broader societal forces shaping public confidence today, from economic anxiety and political polarization to changing expectations around leadership, transparency, and accountability. Drawing on Ipsos’ national and global trend data, Darrell will examine how Canadians interpret risk, make decisions in uncertain environments, and respond to growing scrutiny across institutions and industries. Participants will gain valuable insight into the broader societal context influencing public trust in the food system and beyond.

The Trust Gap: What Canadians Believe, What They Question, and What Comes Next  |  October 6  |  9:15am

To join us, please visit the CCFI website for registration details.