[WEBINAR] Ipsos Reputation Council 2026: Life After Predictability

The communications environment has fundamentally changed. 

Volatility is no longer an occasional disruption to business. Geopolitical instability, economic uncertainty, regulatory change, stakeholder polarization, and the rapid rise of artificial intelligence are reshaping how organizations build trust and manage reputation. At the same time, communications leaders face increasingly complex and often conflicting stakeholder expectations, forcing difficult choices about where organizations engage, what they prioritize, and how they communicate. 

As expectations evolve, so too does the role of the communications function. Today's communications leaders are not only storytellers and reputation managers, but strategic advisors, risk navigators, and interpreters of an increasingly uncertain world. 

In the nineteenth sitting of the Ipsos Reputation Council, we spoke with nearly 200 senior communications leaders from some of the world's largest and most recognized organizations across 17 markets. Together, they explored the forces reshaping the communications profession and shared their perspectives on the challenges, opportunities, and strategic priorities that will define the year ahead. 

Join us to hear key findings from this year's Reputation Council report and discuss what communications leaders must do to build trust, navigate uncertainty, and create organizational resilience in a world where predictability is no longer guaranteed. 

REGISTER TODAY

Here's what you can expect to learn more about: 

• Why communicators increasingly view volatility as a permanent operating condition rather than a temporary disruption. 
• How AI is changing the way stakeholders discover, interpret, and form opinions about organizations. 
• Why stakeholder expectations are becoming harder to reconcile and what this means for corporate communications strategy. 
• How sustainability is evolving beyond traditional ESG narratives toward resilience, risk management, and business performance. 
• Why authenticity, credibility, and organizational behavior are becoming increasingly important reputation drivers. 
• How the role of the communications leader continues to expand as organizations seek guidance on risk, trust, stakeholder expectations, and business strategy. 

This webinar will be relevant to professionals in communications, corporate affairs, public affairs, marketing, and reputation management, as well as policymakers, industry influencers, business leaders, and academics interested in the evolving communications landscape. Don’t miss out. Registering will also ensure you receive a direct link to the recording once published, as well as notifications of future Ipsos events and thought leadership. 

Speakers:

• Jason McGrath, EVP and US Lead, Ipsos Corporate Reputation
• Trent Ross, Global Chief Research Officer, Ipsos Corporate Reputation
• Sean Simpson, SVP, Ipsos Canada Corporate Reputation

About Ipsos Reputation Council

Established in 2009, the Ipsos Reputation Council brings together senior communicators from some of the world's most respected organizations. The Reputation Council's mission is to increase understanding of the issues and challenges facing communicators in today's corporate environment while capturing expert perspectives on the trends, issues, and events shaping the wider world.

Each sitting provides a unique view into the priorities, concerns, and evolving responsibilities of communications leaders globally. In 2026, the nineteenth sitting of the Ipsos Reputation Council, we brought together nearly 200 senior communications leaders across 17 markets, making it one of the largest and most comprehensive studies of its kind.