Canadian Gaming Summit

Join Ipsos’ Scott Morasch, Mariam Nabilsi and Simone Wilson at Canada’s premier gaming and betting event!

Inside the Player Experience: What Emotional Connection has to do with Customer Value [June 18 | 2:15pm]

In the competitive world of online betting, emotional connection forms the bedrock of customer experience—determining not just if players engage with your brand, but how deeply and for how long. The difference between a player who churns and one who becomes an advocate often lies not in features, but in feelings. This session dives into the emotional core driving online betting and reveals how these insights can transform your player-brand relationships. Through Ipsos' expertise in customer experience research, we'll map the critical emotional touchpoints throughout the betting journey and identify the moments that truly matter to players.

To join us, click here to register.

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