Canadian Women Reveal Sexy Vacation Secrets Just In Time for Valentine's Day

Toronto, ON - With Valentine's Day approaching and likely leading to intimate occasions for Canadians trying to keep warm during the cold winter weather, many Canadian women who travel believe that intimate moments at home aren't as good as those they have while on vacation, according to a new study conducted by Ipsos Reid on behalf of Tripcentral.ca, the third and final release in a three-part series on sex habits of Canadian women on vacation.

A majority (53%) of Canadian women `agree' (12% strongly/41% somewhat) that sex while on vacation is better than sex at home, while a minority (47%) `disagree' (10% strongly/37% somewhat).

• Younger women (63%, aged 18-34) are most likely to believe that sex while on vacation is better than sex at home, ahead of middle-aged (54%, aged 35-44), and older (44%, aged 45-60) women.
• Canadian women who aren't married but are in a serious relationship (63%) most believe vacation sex is better than its home equivalent, edging women who are married or living common law (52%) and those who are casually dating (51%).

Reasons Sex Is and Isn't Better While On Vacation

For many women, their vacation is a time for them to relax and drift away from every day pressures and stresses, and many relate this as to why sex is better away from home. Three in ten women who believe sex is better on vacation than at home say `less stress' (29%) or that it's `more relaxing' (27%) is the main reason why it's better. One in five (16%) cite the `romantic setting' or having `more time' as the main reason why vacation sex is better than home sex. The following table outlines the full list of reasons why Canadian women believe sex is better on vacation than at home:

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Although a majority of Canadian women travelers believe that vacation sex is better than home sex, a sizeable portion of women do not share this opinion for a number of reasons. Three in ten (29%) Canadian women who don't believe sex on vacation is better than sex at home cite the main reason why as `there are too many other things to see and do' while on vacation. One in five (17%) believe the main reason vacation sex isn't better is because of `sharing rooms with other family members or friends' while on vacation, or because sex is `more comfortable in their own home'. The following table outlines the full range of responses why Canadian women who vacation believe that sex on vacation is not better than sex at home:

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Other Sexy Survey Results

• Three in ten (30%) Canadian women vacationers have planned vacation dates around a menstrual cycle.
• Nine in ten `agree' that `being on vacation is a good way to rekindle the spark in a relationship' (89%) and that `having more time and less stress while on vacation makes being intimate easier' (88%).
• Three in four (73%) `agree' that `they connect more with their partner while they're on vacation', while two in three (67%) `agree' that `they're more in the mood to have sex while on vacation'.
• Majority (58%) believe `having sex is an important part of being on vacation'.
• Half (51%) `agree' that `we have sex more often while on vacation than when we're at home'.
• Four in ten (40%) believe `their partner tends to want more sex on vacation than they do'.
• One in five (16%) `have to drag their partner to go on vacation with them' while one in ten (8%) believe that `even when on vacation, their partner is more interested in sports or TV than in having sex'.

These are some of the findings of an Ipsos Reid poll conducted between August 17th and 24th , 2012, on behalf of the Tripcentral.ca. For this survey, an overall sample of 1,013 females, aged 18-60, who were in a relationship and had taken a vacation, by plane, outside of Canada in the last 3 years was surveyed. Females contacted who were not in a relationship and/or had not taken a vacation, by plane, outside of Canada in the last 3 years were screened and prevented from completing the survey. The precision of Ipsos online polls are measured using a credibility interval. In this case, the poll is accurate to within +/- 3.5 percentage points of what the results would have been had the entire population of the specified sample been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:

Sean Simpson
Associate Vice President
Ipsos Reid Public Affairs
416.572.4474
[email protected]

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world's third largest market research company.

With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,363 billion (1.897 billion USD) in 2011.

Visit www.ipsos-na.com to learn more about Ipsos' offerings and capabilities.