Canadians On Energy

Calgary, AB - A new Ipsos Reid poll shows that 44% of Canadians are very concerned (82% concerned overall) with Canada's energy supply for the future, on par with concern for the Education system (45% Very Concerned, 82% overall) and ahead of Canada's Economy (38% Very Concerned, 81% overall), but still trailing concern for the Healthcare System (61% Very Concerned, 92% overall) and Environment and Pollution (56% Very Concerned, 91% overall).

On a regional basis, the intensity of concern about Canada's future energy supply is highest among residents of Ontario and Atlantic Canada (48% Very Concerned), and significantly lower among Canadians residing in Saskatchewan and Manitoba (40% Very Concerned) and Quebec (37% Very Concerned).

Creating Common Standards

In keeping with the overall levels of concern about future energy supply, the great majority of Canadians agree (88%) that the federal, provincial and territorial governments should create a common set of rules to standardize how energy resources are developed, transported, and sold. Fully one-half (50%) of Canadians strongly agree with the creation of one set of rules while another 38% indicating they somewhat agree with this proposition.

Interestingly, the strongest levels of agreement for such "regulatory harmonization" were found in eastern Canada (Atlantic 56% Strongly Agree, Quebec and Ontario 51% Strongly Agree) with somewhat lower intensity of views being recorded in the West (Saskatchewan / Manitoba 47% Strongly Agree, Alberta 46% Strongly Agree, BC 45% Strongly Agree.)

Increasing Natural Gas Supply And Protecting The Environment

Nearly two-thirds of Canadians agree (65%) that it is possible to increase natural gas supplies while simultaneously protecting the environment. Looking at the intensity of the public's voice on this issue, 22% strongly agree while 43% somewhat agree that progress can be made on a cleaner environment and natural gas supplies at the same time. By comparison 14% somewhat disagree and 4% strongly disagree with this idea.

Canadians show little regional variation on this issue. When looking across the country, the percentage who strongly agree with the idea varies by only one percentage point above or below the national average of 22%. Similarly on an overall basis only Atlantic Canada with 70% agreement (21% strongly, 49% somewhat) that progress can be made on natural gas supply and environment at the same time stands out from the Canadian average of 65%.

Methodology
These are findings of an Ipsos Reid survey fielded from May 24th to 27th, 2007. For the survey, a representative randomly selected sample of 1,000 adult Canadians were interviewed via an on-line survey. With a sample of this size, the aggregate results are considered accurate to within 177 3.1 percentage points, 19 times out of 20, of what they would have been had the entire adult Canadian population been polled. The margin of error will be larger within each sub-grouping of the survey population. These data were weighted to ensure the sample's regional and age/sex composition reflects that of the actual Canadian population according to Census data.

About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2006, Ipsos generated global revenues of 857.1 million euros ($1.1 billion USD).

Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext - Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP