CMA Café: The ESG Imperative

Marketing leaders in Canada are at the front lines of ESG whether we like it or not. ESG isn’t the dominant business driver, but it is a significant factor in everything from product development to marketing. One in three Canadians (33%) say that it is more important for companies to focus on ESG rather than ensuring good service and quality products (45%).

On November 22, join Cynthia Pachovski, CEO of Ipsos in Canada, to discuss how marketers must incorporate their C-Suite’s ESG objectives and achievements into their strategies and plans.

During this virtual roundtable discussion, share your thoughts on ESG Marketing and hear insights into the rising expectations and the reputational and business risks and opportunities related to ESG.

This session is for CMA members who are Director-level and above. For more event details, please visit the CMA website.

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