Consumption Culture Compass: Navigating Success in Times of Uncertainty and Change

Consumers' preferences and the dynamics of the market are rapidly changing. As we look to the future, it becomes crucial to connect emerging priorities and ideologies with upcoming business plans, growth strategies, and innovation platforms.

In this age of uncertainty, where businesses strive to comprehend what's new, anticipate what's coming, and recognize disruptive elements, the significance of trends becomes undeniable.

In the 10th edition of the Canada CHATS 2024 Trends Report, we harness the insights from our robust food and beverage syndicated tracking studies to assess the impacts of evolving macro forces and plot the course for the future.

Revisit our recorded webinar to hear highlights from our macro forces investigation through the Consumption Culture Compass framework to navigate a successful 2024 path forward. Similar to the four cardinal or directional points on a compass, in our session, we touch on four pivotal forces. We end our session by touching on generational preferences and priorities in the context of increasingly blurred daypart lines allows for a more succinct positioning of food and beverage brands.

Investigating Societal Shifts Evaluating Emerging Consumer Focus Decoding Contextual Signals The Transformative Role of Technology in Consumption Decisions

Main Report Sources

Ipsos FIVE: FIVE is a daily online diary capturing everything an individual ate and drank yesterday across all categories, brands, all dayparts and all venues (including out of home channels). We also track situational dynamics, item preparation, motivations, health statuses, lifestyle habits and purchase dynamics driving item choice. The study is a strategic targeting tool launched in 2013 that provides an unparalleled view of consumption among 23,000 individuals annually aged 2+ years.

Ipsos Foodservice Monitor (FSM): FSM is an on-going daily market measurement tool detailing what individual consumers purchased from all foodservice channels (e.g., Quick-Service Restaurants, Full-Service Restaurants and Home Meal Replacement Retail channels) yesterday to link consumer needs with behaviour to offer a 360 degree look at the commercial foodservice experience in Canada.

Ipsos ACT Canada (ACT): ACT is an online consumption diary that has been running in Canada since September 2011.  It is unique in the market in that participants record all of their alcohol consumption, everyday, for a whole month.  This serves to provide share of throat, volume and occasion trend insights for alcohol consumption.

Report Launch and Deliverables

Report Launch is December 7^th and Deliverables include: Resource PowerPoint report in PDF format (approximately 85-90 slides) accompanied by a live one-hour presentation report with some customization.

An Early Bird Discount of 10% off list price is being offered to those who purchase the report on or before November 30, 2023.

For more information contact [email protected].