Shopper


Food & Beverage Publication

Food for Thought: Recent shifts identify new opportunities

Ipsos explores daily tracking data of individual consumers’ eating and drinking habits, attitudes and item choices both at home and away from home.
Shopper Publication

Cross-Border Convictions: Analyzing the Drivers of Buying Canadian

Here’s what we found when using a MAPS Framework for Behavioural Change to examine Canadians’ most recent shopping (and avoidance) behaviours.
Shopper Publication

2024 Holiday Countdown Calendar

The countdown to the holidays is officially here!
Shopper Publication

How Context Can Inspire Brand Growth

Marketers need to move away from static brand growth models towards more dynamic contextual brand choice models that respond to the ever-changing context in which brands and their consumers live.
Consumers Publication

Consumption Culture Compass: Navigating Success in Times of Uncertainty and Change

Hear more about the macro forces behind our Consumption Culture Compass, including generational preferences and priorities for a more concise positioning of food and beverage brands.
Consumers Publication

2023 Holiday Countdown Calendar

The countdown to the holidays is officially here!
Consumers Publication

Vantage 2023: Rebound + Resurgence

Revisit insights shared in our recorded webinar to hear how Foodservice brands can get ahead of the pack as consumers return to familiar routines.
Media Publication

Canada’s Most Influential Brands of 2022 Share Insights

[VIDEO INTERVIEWS] Hear directly from the CMOs of Canada’s most influential brands of 2022.
Consumers Survey

Rising consumer confidence in new, larger, February 2023 global sentiment tracker

Global Consumer Confidence Index enhancements include broader coverage and more immediacy.