Shopper

Ipsos explores daily tracking data of individual consumers’ eating and drinking habits, attitudes and item choices both at home and away from home.

Join us for an insightful webinar designed to help grocery retailers navigate the opportunities and challenges of online grocery, supported by exclusive insights from Ipsos’ latest ecommerce study on today’s consumer expectations.

Here’s what we found when using a MAPS Framework for Behavioural Change to examine Canadians’ most recent shopping (and avoidance) behaviours.

The countdown to the holidays is officially here!

Marketers need to move away from static brand growth models towards more dynamic contextual brand choice models that respond to the ever-changing context in which brands and their consumers live.

Hear more about the macro forces behind our Consumption Culture Compass, including generational preferences and priorities for a more concise positioning of food and beverage brands.

The countdown to the holidays is officially here!

Revisit insights shared in our recorded webinar to hear how Foodservice brands can get ahead of the pack as consumers return to familiar routines.

[VIDEO INTERVIEWS] Hear directly from the CMOs of Canada’s most influential brands of 2022.