Eight in Ten Canadians Worried about Household Food Waste
Toronto, Ontario, August 13, 2024 — Eight in ten (77%) Canadians who use food-storage products agree that reducing their household’s food waste is important to them, according to a new Ipsos poll conducted for FoodSaver® and Newell Brands. Concerns appear to be driven both by financial concerns as well as environmental factors.
Nearly half (49%) of Canadians say they try to only cook what their household will consume for each meal, while a similar proportion (43%) are looking for better solutions for food storage in their home. Two in three (66%) maintain that it’s important to them to use reuseable or environmentally-friendly products in their kitchen.
Canadians are using various tactics to manage their household waste, budgets and environmental impact, including that 55% are buying groceries in bulk or large quantities to get reduced prices due to inflation, although without proper food-storage selection this could put some products at risk of spoiling. Moreover, 44% are concerned about supply chain issues potentially impacting their access to groceries.
A vacuum-sealing system appears to be a potential solution for many, with two in three (65%) owners of such a product saying they’re buying more groceries in bulk or larger quantities since they’re able to use the technology to extend the freshness of their food and preserve leftovers. Further, one in four (28%) are able to prepare meals in advance more often.
About the Study
These are some of the findings of an Ipsos poll conducted between February 29 to March 11, on behalf of Newell Brands. For this survey, a sample of 1000 Canadians who have used food storage in the last 6 months. Sample was source from the Ipsos panel. Data was weighted by Canadian region, age and gender, in accordance with Census proportions. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within ±3.8 percentage points, 19 times out of 20, had all Canadians who use food storage been polled. The credibility interval will be wider among subsets of the population.
For more information on this Factum, please contact:
Sean Simpson
Senior Vice President, Ipsos Public Affairs
[email protected]
About Ipsos
Ipsos is one of the largest market research and polling companies globally, operating
in 90 markets and employing nearly 20,000 people.
Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.
Game Changers” – our tagline – summarizes our ambition to help our 5,000 clients navigate with confidence our rapidly changing world.
Founded in France in 1975, Ipsos has been listed on the Euronext Paris since July 1, 1999. The company is part of the SBF 120, Mid-60 indices, STOXX Europe 600 and is eligible for the Deferred Settlement Service (SRD).
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP
http://www.ipsos.com
