Brand Image

Unlock your brand visibility in the AI era with Ipsos Synthesio GEO
Brand Image Press release

Unlock your brand visibility in the AI era with Ipsos Synthesio GEO

Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.
Growing Your Brand Through Societal Impact
Society Publication

Growing Your Brand Through Societal Impact

Take a look at insights from our research highlighting the impact societal benefits can have in driving brand growth.
Sustainability and Advertising: Friends or Foe?
Media Publication

Sustainability and Advertising: Friends or Foe?

Listen in as we share insights exploring how brands can maximize the impact of sustainability communications.
Handling of health crises impacts overall favorability towards Nations
Brand Image Survey

Handling of health crises impacts overall favorability towards Nations

Germany, Canada, and New Zealand are most favorably impacted, while the United States, Brazil, and India are seen unfavorably. Based on nations’ handling of health crises, most travelers are more comfortable traveling domestically as opposed to internationally over the next five years.
WTF
Gender Publication

What the Future Gender Webinar

Watch our on demand webinar for case studies, as well as advertising do’s and don’ts to avoid gender missteps in a time of shifting norms.
MIB
Brand Image Publication

The Most Influential Brands in Canada, 2019

The path to the Top 10 ranks is paved by trailblazers with a secret to success. What is that secret?
lizzo
Brand Influencers Publication

Winning Influencer Marketing Strategies

Using Lizzo and Ariana Grande as case studies, we show how brands can leverage the reach and influence of established celebrities.
Mind the gap: Why what a brand promises and what it delivers matter
Brand Image Publication

Mind the gap: Why what a brand promises and what it delivers matter

Learn more about the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
Influential Brands Canada 2016
Brand Image Publication

The Most Influential Brands in Canada 2016

Some have it; some don’t. The question is, which brands in Canada enjoy the kind of influence where consumers identify so highly with them, we couldn’t imagine our lives without them?