Eight in Ten (80%) Canadians Say 2012 Was a Good Year for Their Family, Up 5 Points From 2011
Nine in Ten (89%) Expect 2013 to be a Good Year for Their Family
Albertans (84%) are most likely to believe that 2012 was a `good' year for them and their family, followed by Quebecers (83%), Atlantic Canadians (82%), residents of Saskatchewan and Manitoba (80%), Ontarians (79%), and British Columbians (76%).
Below is a snapshot of ratings that Canadians gave to various aspects of their lives:
- Health: 82% Good vs. 18% Bad
- Personal Happiness: 82% Good vs. 18% Bad
- Them and Their Family: 80% Good vs. 20% Bad
- Job/Career (among employed Canadians): 75% Good vs. 25% Bad
- Social Life: 74% Good vs. 26% Bad
- Current Financial Situation: 63% Good vs. 37% Bad
- Sex/Romantic Life: 62% Good vs. 38% Bad
- Retirement Plans and Savings: 52% Good vs. 48% Bad
Rating Various Aspects of Their Life...
Four in five (82%) Canadians rate their health as `good' (25% very/57% somewhat), which is down 2 points from those who rated their health similarly in 2011. One in five (18%) Canadians, however, rate their health in 2012 as `bad' (3% very/15% somewhat), up 2 points from last year. British Columbians (84%) and Quebecers (84%) are most likely to rate their health as `good' in 2012, ahead of Ontarians (82%), Albertans (81%), Atlantic Canadians (80%), and residents of Saskatchewan and Manitoba (77%).
Happiness is also down slightly this year. Although four in five (82%) rate their personal happiness as `good', this is down 2 points from this time last year. One in five (18%) give their personal happiness a `bad' rating, up 2 points from 2011. Albertans (85%) most give their personal happiness a `good' rating, slightly ahead of Quebecers (84%), Ontarians (82%), residents of Saskatchewan and Manitoba (81%), British Columbians (76%), and Atlantic Canadians (76%).
Three-quarters (74%) of Canadians cite having a `good' social life (20% very/54% somewhat), although this number is done 2 points from 2011. One-quarter (26%) rate their social life as `bad', up 2 points from last year. Quebecers (79%) and Albertans (79%) are most likely to rate their social life as `good', ahead of residents of Saskatchewan and Manitoba (75%), Ontarians (72%), Atlantic Canadians (71%), and British Columbians (69%).
A majority (62%) of Canadians rate their sex or romantic life as `good' (23% very/39% somewhat), down 2 points from this time last year. Two in five (38%), however, give their sex or romantic life a `bad' rating, up 2 points from 2011. Quebecers (68%) are most likely to give their sex or romantic life a `good' rating, ahead of Albertans (65%), British Columbians (63%), Atlantic Canadians (63%), residents of Saskatchewan and Manitoba (59%), and Ontarians (58%).
Rating Financial Aspects of Their Life...
Most working Canadians believe that this year was favourable for their work life as well. Three-quarters (75%) of Canadians say that 2012 was a `good' (18% very/57% somewhat) year for their job/career, while one-quarter (25%) say 2012 was `bad' (5% very/20% somewhat) for their job or career. Albertans (82%) most believe that 2012 was good for their job or career, ahead of Atlantic Canadians (78%), Ontarians (76%), Quebecers (76%), residents of Saskatchewan and Manitoba (72%), and British Columbians (60%).
Nearly two-thirds (63%) of Canadians rate their `financial situation' as `good', up 2 points from last year. Two in five (37%) Canadians, however, give a `bad' (9% very/27% somewhat) rating, down 2 points from 2011. Albertans (69%) most give their financial situation a `good' rating, followed by Quebecers (66%), residents of Saskatchewan and Manitoba (64%), Ontarians (62%), Atlantic Canadians (61%), and British Columbians (57%).
Canadians were most split on whether 2012 was a good or bad year for their planning and saving for retirement. A majority (52%) of Canadians cite 2012 as a `good' (8% very/45% somewhat) year for their retirement plans and savings, while a slight minority (48%) believe 2012 was a `bad year' (17% very/30% somewhat) for these plans and savings. Albertans (55%) and Quebecers (55%) are most likely to believe 2012 was a `good' year for their retirement plans and savings, followed by Ontarians (53%), residents of Saskatchewan and Manitoba (52%), British Columbians (48%), and Atlantic Canadians (46%).
Heading Into 2013...
When it comes to certain aspects, Canadians believe that 2013 will be a better year for them than 2012. Nine in ten (89%, +9 pts. from 2012 rating) believe 2013 will be a `good' (29% very/60% somewhat) year for them and their family, while only one in ten (11%, -9 pts. from 2012 rating) believe it will be a `bad' (2% very/8% somewhat) year. Albertans (93%) are most likely to believe that 2013 will be a `good' year for them and their family, ahead of Ontarians (91%), Atlantic Canadians (90%), Quebecers (89%), British Columbians (87%), and residents of Saskatchewan and Manitoba (83%).
Nine in ten (85%, +10 pts. from 2012 rating) working Canadians believe 2013 will be a `good' (24% very/61% somewhat) year for their job/career, while two in ten (15%, -10 pts.) think 2013 will be a `bad' (2% very/13% somewhat) year for their job or career. Ontarians (88%) are most likely to think 2013 will be a `good' year for their job or career, followed by Quebecers (86%), Albertans (86%), residents of Saskatchewan and Manitoba (83%), Atlantic Canadians (82%), and British Columbians (77%).
Three-quarters (76%, +13 pts.) of Canadians think 2013 will be a `good' (16% very/60% somewhat) year for their personal financial situation, while one-quarter (24%, -13 pts.) believe it will be a `bad' (5% very/20% somewhat) year for their personal finances. Albertans (82%) most believe that 2013 will be a `good' year for their personal financial situation, ahead of Quebecers (77%), Ontarians (77%), residents of Saskatchewan and British Columbia (74%), Atlantic Canadians (73%), and British Columbians (69%).
Lastly, two-thirds (67%, +15 pts. from 2012 rating) believe 2013 will be a `good' (12% very/55% somewhat) year for their retirement plans and savings, although one in three (33%, -15 pts.) believe it will be a `bad' (11% very/22% somewhat) year for their plans and savings for retirement. Albertans (72%) are most likely to think that 2013 will be a `good' year for their retirement plans and savings, followed closely by Ontarians (69%), residents of Saskatchewan and Manitoba (68%), Quebecers (67%), Atlantic Canadians (63%), and British Columbians (62%).
These are some of the findings of an Ipsos Reid poll conducted between December 7th to 12th, 2012, on behalf of Postmedia News and Global Television. For this survey, a sample of 1,021 Canadians from Ipsos' Canadian online panel was interviewed online. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval. In this case the poll is accurate to +/- 3.5 percentage points of the entire Canadian adult population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
For more information on this news release, please contact:
John Wright
Senior Vice President
Ipsos Reid Public Affairs
416.324.2002
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
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About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world's third largest market research company.
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