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From Betting to Participation

Referencing fresh World Cup research, discover how fan culture is reshaping sports betting’s next growth phase.

07.20.26

Trends & Prospective Survey

71% of global citizens are optimistic 2026 will be better

The Ipsos Predictions Survey 2026 finds 71%, on average across 30 countries, think things will look up next year but people are split on whether the worldwide economy will be stronger (49%) or not (51%).

12.18.25

Sports Survey

Canadians See Oilers Win as National Symbol of Resilience, Say Winning the Cup Is Especially Important This Year

Majority of Canadians Back the Oilers, Tying Team’s Success to a Deeper Sense of Identity and Unity

06.03.25

Sports Survey

57% of Canadians Cheering for the Edmonton Oilers in the Stanley Cup Finals

Canadian hockey fans come together to support the Edmonton Oilers.

06.07.24

Sports Survey

Canadians Express Renewed Interest in Paris Olympics Compared to Beijing and Tokyo Games

Interest in the Olympics has nearly doubled since 2020 and 2022.

05.24.24

75% of Canadians say Team Canada's qualification in Women's FIFA World Cup makes them proud to be Canadian

Public Opinion Survey

Three in Four Canadians are Proud of Canada’s Qualification in the Women’s FIFA World Cup

Eight in Ten Say Women’s FIFA World Cup is an Opportunity to Advance Women’s Sports

07.19.23

Sports Webinar

[WEBINAR] Don’t Gamble on Advertising Effectiveness

Please join Ted Doering and Scott Morasch as they share insights from our research and showcase best practices on how creativity can drive advertising effectiveness in the gaming sector.

03.15.23

Usage & Attitude Publication

Sports betting is everywhere

Sports bettors are some of the biggest fans of the sporting world. But the public isn’t fully sold on legalizing sports betting. Here’s what exclusive Ipsos data finds.

02.01.23