Eight-in-Ten (81%) Canadian Investors Use Online Brokerage Accounts for Long Term Investments
Choosing the right investments can be difficult and only one-in-five (19%) online investors feel that their portfolio is well diversified. Slightly more women (22%) feel their portfolio is diversified compared to men (17%). On the other hand, more than one-quarter (28%) of Canadian investors believe their portfolio is not very diversified, not at all diversified or they don't know. Interestingly, this survey found investors felt their portfolio was more likely to perform as well as (61%) or better than (19%) than expected when it was diversified.
When asked whether they were on target to meet their goals, seven-in-ten (70%) online investors said `yes' (21% definitely/49% probably). On the other hand, over a quarter (27%) of online investors believed they were not on target to meet their goals (21% probably not/6% definitely not).
These are some of the findings of an Ipsos Reid poll conducted between August 11 and 17, 2010, on behalf of RBC. For this survey, a sample of 631 adults from Ipsos' Canadian online panel who personally traded in their online brokerage accounts and had been active in the preceding 6 months, was interviewed online. No weighting of the final sample was done as it is assumed that the respondents are a random sample of Canadian online brokerage users. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-3.8 percentage points 19 times out of 20 of what the results would have been had the entire population of online brokerage users in Canada been polled.
For more information on this news release, please contact:
Jennifer Nehlawi
Senior Research Manager
Ipsos Reid
(416) 324-2289
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
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About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2009, Ipsos generated global revenues of e943.7 million ($1.33 billion U.S.). .
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