Endurance Economy Insights Hub
Welcome to Ipsos Canada's Endurance Economy Insights hub, your destination for research, insights, and analysis on the structural shift reshaping how Canadians navigate affordability, security, and the future.
Affordability has become a chronic condition with no endpoint, rather than a time-limited crisis. Here you'll find our latest polls, points of view, media releases, and presentations exploring why endurance, not progress, now defines Canada's economic landscape.
POVs
 | New! Read more about how the Endurance Economy fuels both Canadian unity and a new crisis of division. |
 | Don’t Mistake Stability for Endurance Households are surviving structural change. Mistaking that survival for stability is a strategic error. |
 | Read our latest commentary comparing Carney’s Endurance Agenda against Trudeau’s Holiday Relief. |
 | Mark Carney Mirrors Canadian Opinion at Davos Despite widespread plaudits, it is worth asking whether Canadians themselves are onside with Carney’s articulated vision, which one might describe as Canada’s new foreign policy by another name. We dug into our trove of Ipsos data to find out. |
 | A Primer on The Endurance Economy Ipsos Canada has been talking to clients about how best to position themselves in the Endurance Economy. This is a condensed version of the Ipsos client presentation for those looking to better understand the impact of the Endurance Economy on their organization. |
Experts
Gregory Jack leads Ipsos’ public affairs practice in Ottawa and in the Canadian National Capital Region (NCR). Contact him about the endurance economy and Canada-U.S. relations.
Mike Colledge brings an evidence-led perspective to help clients navigate the Endurance Economy, where enduring pressures are transforming citizens’ and consumers’ attitudes, behaviours, and institutional expectations.
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