Escapism: everybody needs it; especially you.
Get away from the office and join Ipsos for an exclusive event exploring the growing market of Indulgence.
Date: October 3, 2019
Brands across a wide range of industries — entertainment, technology, tourism, food & beverage, finance, telecommunications, and beauty (to name a few) — have long been fulfilling the human need to avoid unpleasant, arduous and boring aspects of daily life. Today, new industries and categories have emerged to help consumers unwind, relax, and treat themselves.
So how then, in a chaotic society filled with too much choice, do mature and new brands grow their market share? And, what exactly is indulgence today, and what does it mean for your brand? Today’s chaos presents new opportunities for innovation, as well as risks for failure.
On October 3rd we will be exploring the world of Indulgence, sharing insights from new research about binge-watching, cannabis, food, and more. How has consumption of these changed, and what are the opportunities for the future? But don’t just take our word for it; we’ve partnered with leaders in these categories who will be sharing their own experiences:
Space is limited.
Venue details to be shared upon confirmed registration.
|Indulgence – too much of a good thing …. Or not||
|A winning recipe for the age of All-You-Can-Eat Media||
|Canada’s New Indulgence?||
|Indulgence is a dirty word||
[WEBINAR] The Future of Snacking: Bite-Size Insights
Join us for a complimentary webinar featuring highlights from our Spring 2019 FIVE report, with new data exploring what Canadians eat and drink across all categories/brands, occasions and venues, both at home and away from home, reveal snacking consumption patterns and attitudinal traits driving behaviour today.
[WEBINAR] The Future is Speed: How Reaction Time Reveals What People Truly Want
Consumers make decisions at the last second without more than a ‘gut feel’ or a ‘quick glance’ at a package, label, brand, shelf display, etc. This is the ‘moment of truth’ that traditional research techniques can sometimes miss.