First Organic Food, Now Organic Clothing?
Two-thirds (64%) of consumers also say that knowing that clothing is made locally has an impact on their purchase decision. Furthermore, nearly half (45%) of consumers agree that, "whenever they can, they try to shop at independent, local businesses.
Other notable survey findings:
- 89% of consumers agree they hate sales associates who hound them while they are shopping for clothing.
- 57% of consumers agree they only buy clothing when it's on sale or discounted.
- 37% of consumers agree they love to shop just for the fun of it.
- 17% of consumers agree they often shop when they are having a bad day.
- 12% of consumers agree they are usually the first of their friends to try a new fashion trend.
Full survey results will be presented at a Fashion High event on Wednesday, February 27th from 7-9pm at the Vancouver Community College Downtown Campus Room 420 (250 West Pender Street). Fashion High is a not-for-profit organization that promotes local and sustainable fashion design. For more information and to purchase tickets to the event, please contact [email protected].
These are the findings of an Ipsos Reid online poll conducted between November 9 and November 18, 2007 with a representative sample of 552 adult British Columbians who shop for clothing at least once every two to three months. With a sample of this size, the results are considered accurate to within 177 4.2 percentage points, 19 times out of 20, of what they would have been had the entire adult population of British Columbians who shop for clothing at least once every two to three months been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. The polling was conducted using Ipsos Reid's "Voice of the West Interactive Forum" - an online panel of more than 4,000 British Columbians who have been randomly recruited to match the overall characteristics of the adult residents of the province.
For more information on this news release, please contact:
Daphne Hume
Senior Research Manager
Ipsos Reid
778-373-5005
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos.ca.
Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2006, Ipsos generated global revenues of 857.1 million euros ($1.1 billion USD).
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