Generations within the Workplace: Bridging the Gap with a Data-Driven Blueprint for Canadian Leaders

The generational divide has become the hidden fault line in Canadian organizations. Ipsos data shows that a majority of employees believe different generations have fundamentally different expectations of work—from flexibility to purpose to career progression.

Join us for an exclusive breakfast roundtable bringing together senior HR executives to move beyond generational stereotypes and develop evidence-based strategies that work. Through a combination of exclusive Ipsos employee research, facilitated peer discussion, and hands-on workshop elements, we'll tackle the two pressing generational flashpoints facing Canadian organizations today: 1) the RTO divide (why Gen Z resists while Gen X returns), and 2) proven strategies for attracting, retaining and motivating talent across the entire generational continuum.

You'll engage in candid roundtable discussions with your peers, share what's actually working (and what isn't), and collaborate to build a practical playbook with best practices that you can consider implementing within your respective organization. No theoretical frameworks or academic lectures—just real solutions to the generational challenges keeping you up at night.

• Date: Wednesday, May 6^th, 2026
• Time: 8:15 to 10:30am (breakfast included)
• Venue: Sud Forno on Temperance, 132 Yonge Street, 2F, Toronto, ON

Leading our discussion:

By invitation only. Space is limited to ensure meaningful dialogue and maximum value for all participants.

Register Now

Meet our presenters

Grace Tong, Vice President, Employee Experience & Inclusion, Ipsos Canada

With over 20 years of experience in employee research, and social and public affairs research, Grace leads Ipsos Canada's Employee Experience practice, helping organizations navigate complex workforce challenges through data-driven insights. She has guided senior executives at Canada Post, PwC, Toronto Transit Commission, and OLG through critical culture and engagement initiatives. Grace specializes in designing large-scale employee listening strategies that reveal the nuanced differences across workforce demographics, making her uniquely positioned to decode generational dynamics in the workplace. As co-lead of Ipsos' BELONG initiative and a frequent speaker on workplace inclusion, Grace brings both research expertise and practical experience in building multi-generational workplace cultures.

Naumi Haque, Senior Vice President, Market Strategy & Understanding, Ipsos Canada

Naumi is an insights leader with nearly 25 years of experience in the research and advisory industry. In his current role with Ipsos, Naumi works with senior marketing and insights clients in a variety of industries to understand their businesses, design research studies, and deliver compelling, consumer-focused narratives. He is part of several global working groups at Ipsos, including Shopper, Sustainability, and Generations. For the past five years, he has also led Ipsos Market Essentials, a global behaviour & attitude tracker that looks at the impact of various macro forces and events on consumers, employees, and citizens. Prior to Ipsos, Naumi was the Insights Manager at Google for the Retail and Telco industries in Canada. Naumi is a graduate of the MBA program and HBA program at the University of Western Ontario’s Ivey Business School.

Donna Hui, Senior Vice President, Customer & Employee Experience (CEX), Organizational Transformation, Ipsos Canada

With over 20 years driving enterprise transformations, Donna specializes in turning strategic vision into executable change. Her expertise spans developing go-to-market (GTM) strategies, objectives & key results (OKR) frameworks, and implementation playbooks that have successfully transitioned organizations from resistance to adoption. With her healthcare expertise, she led change initiatives across 2,500+ healthcare clinics, achieving 55% digital adoption rates. Her business planning experience includes creating enterprise-wide go-to-market strategies for McKesson, Pfizer, and Eli Lilly, while conducting impact assessments and stakeholder mapping engagements. Donna combines structured change methodologies with practical business planning to help organizations navigate complex multi-generational workforce dynamics and translate insights into measurable organizational outcomes.

About Ipsos

Ipsos is a global leader in research and insights, operating in 90 countries with deep expertise in understanding how people think, feel, and act—as consumers, citizens, and employees. In Canada, we employ nearly 500 professionals across offices in Toronto, Vancouver, Montreal, and Winnipeg, conducting over 3,000 studies annually.

Our Employee Experience Expertise

Through our dedicated Employee Experience practice, Ipsos helps organizations navigate complex workforce challenges with data-driven insights. We go beyond traditional engagement surveys to deliver comprehensive employee listening strategies, people analytics, and action planning that strengthen employee voice and drive meaningful change. Our EX framework examines the critical intersection of business foundations, individual and cultural experiences, and employee outcomes—providing a holistic view of what truly drives workforce performance.

With unique access to global benchmarks across industries, we help leaders understand not just what employees say, but what actually drives their attitudes and behaviours. Our research consistently reveals the generational dynamics, retention drivers, and evolving expectations shaping today's workplace—insights we're excited to share at this exclusive roundtable.

Recognition & Innovation

Ipsos has been recognized as a Great Place to Work® in Canada for three consecutive years (2022-2024) and was recently named one of Canada's Most Admired Corporate Cultures in 2025 by Waterstone Human Capital. We've been ranked the world's most innovative insights and analytics company by Greenbook's GRIT report for three consecutive years, incorporating emerging technologies including AI to enhance our research and insight generation.

Our own workforce spans multiple generations, giving us firsthand experience in navigating the very challenges we'll be discussing—from RTO strategies to fostering belonging across age groups.