Market Strategy & Understanding
OUR SOLUTIONS
In a syndicated study, costs are shared amongst a specified group of study subscribers. Subscribers receive either standard comprehensive reports or access to a syndicated database for ad hoc analyses via a bank of analysis hours provided.
Review our current syndicated study offerings below and contact the specific Ipsos study representative or your Ipsos representative for more information about how to subscribe.
Syndicated Offerings: Market Tracking
Trump, Tariffs & Turmoil is a syndicated tracking study that uncovers Canadian sentiment about the tariff threat, the depth and duration of "Buy Canadian" sentiment, the impact on consumer behavior and spending and critical insights for brands and policymakers.
The Newcomer Perspective - Newcomers are by far the fastest growing segment of the Canadian market, but they tend to be poorly served because they are poorly understood. The first step to winning in this segment and building life-long loyalty is to get a better understanding of their perspectives and experiences. Historically, that’s been difficult to do at scale. Until now.
Contact: Mauricio Vieira
Ipsos Essentials is our global behaviour and attitude tracking study. We provide subscribers with monthly access to the largest and most precise study done on critical consumer changes resulting from global challenges such as inflation, sustainability, social issues, health & wellness, and political unrest. Essentials monitors the new global order as we navigate shifting rules of engagement and the resulting impact on our state of mind, state of wallet, and future intentions.
We gather data every month in 15 markets — including Australia , Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, South Africa, South Korea, Spain, United Kingdom and United States — and extract the key findings that are relevant for your business.
Contact: Naumi Haque
The Most Influential Brands Study (MIB)
MIB unveils and ranks the most influential brands in Canada, and offer a case study perspective on the dimensions that drive each brand’s influence.
Contact: Steve Levy
The drivers of Brand Love vary from brand to brand. Each individual brand’s path to generating love from consumers is unique. What works for one brand doesn’t necessarily work for another! Subscriptions to the study are available to understand your brand’s performance vis a vis our study norms.
Contact: Cameron McFadyen
Canadian Automotive Aftermarket Monitor (CAAM)
Launched in 2010, CAAM is a large (14,000 respondents) tracking study designed to help you understand how Canadians service their vehicles and to track their buying behaviour of select automotive aftermarket products.
Contact: Michael Hsu
Syndicated Offerings: Food & Beverage
Food & Beverage Consumption Study (FIVE)
FIVE is a daily food and beverage consumption tracker that provides an accurate and unparalleled view of the food and beverage landscape, across both in and out of home. FIVE has delivered “One Source of Consumption Truth” since 2013.
Contact: Mauricio Vieira
In the release of CHATS, 11th edition, we mark the continued investigation shifting consumption patterns, preferences and lifestyle dynamics with a key focus on evaluating changes versus the pre-pandemic period to assist our clients in determining which habits will stick moving forward.
Contact: Jenny Thompson
FSM is a daily market measurement of foodservice occasions that links market needs with actual consumer behaviour to offer subscribers a 360 degree look at the foodservice experience, whether it be on-premise or off-premise. FSM captures and analyzes custom menus across 250+ foodservice operators.
Contact: Mauricio Vieira
Dining is about connection. The foodservice industry understands this deeply. In 2025, the 10th edition of the Vantage report examines how restaurants are fostering these vital connections as Canadians are second-guessing restaurant spend. This year’s report will introduce the 2025 Foodservice Trends that represent pockets of growth and opportunity for Canada’s Foodservice Industry ranging from welcoming lapsed users to quantifying the impact of “buying Canadian” at Foodservice.
Report outputs will aid clients in shaping a successful path forward by:
- Ensuring annual plans and long-term strategies are on trend
- Shaping marketing plans and initiatives
- Uncovering innovation and growth opportunities
- Enhancing customer communication by understanding the “why behind the buy”: consumer needs triggers and tensions
Contact: Emma Balment
Alcohol Consumption Tracker (ACT)
ACT tracks consumers' real time alcohol consumption over the course of a full month, across all categories, brands, and types of occasions. ACT is currently serving Canada (ACT Canada) and the United States (ACT US).
Contact: Sam Agarwal
TOAST 2025 (Total Overview of Alcohol Trends)
In a world where every sip tells a story, the act of drinking has evolved far beyond mere consumption— It has become a multifaceted expression of self, society, and the spirit of the times. The modern beverage alcohol landscape is no longer defined by tradition alone; it is shaped by a complex spectrum of choices that reflect the intricate tapestry of human experience. From mindful sipping to hedonistic pursuits, from cultural fusion drinks to tech-enhanced experiences, the modern drinking landscape is as varied as it is fascinating. This spectrum is not static but dynamic. Today's drinkers traverse a fluid continuum influenced by personal values, health considerations, environmental and ethical concerns and evolving societal trends. And curating their drinking experiences with unprecedented nuance. Understanding this spectrum is crucial for industry professionals, as it goes beyond mere consumption data to reveal the underlying motivations and shifting paradigms of consumer behaviour- we uncover not just what's in the glass, but why it's there. In the 1st edition of the TOAST 2025 Trends Report, we harness the insights from our robust Alcohol Consumption Track (ACT) syndicated study to uncover trends on how Americans and Canadians will design their drinking rituals across an ever-evolving landscape.
Contact: Sam Agarwal
UpFront is a quarterly Ipsos syndicated study that tracks Canadian consumer perception and purchase behaviour related to front-of-pack nutrition symbols, mandatory on food packaging from 2026. It provides insights into how these labels impact consumer awareness, purchase decisions, and category dynamics.
Contact: Monica Georgescu
Syndicated Offerings: Financial Services
Canadian Financial Monitor (CFM)
Household
Launched in 1999, CFM is a large (8,000 households) tracking study designed to help subscribers understand the banking habits, product holdings, spending habits and financial health of Canadian households.
Individuals
Launched in 2018, CFM Individuals, based on 18,000 respondents annually, is the recognized premier source for consumer information on personal banking, investments, credit, debt and insurance.
Contact: Michael Hsu
Digital Wallet and Payment Trends (DWPT)
DWPT analyzes Canadian payment trends, including credit card usage, BNPL adoption, and emerging fintech trends. This information helps Canadian financial institutions adapt to evolving consumer behaviours and preferences.
Contact: Luisa Burga
Canadians & Financial Advice (CFA)
Canadians & Financial Advice is one of a series of reports since 2001 focusing on financial advice and the advisory channel in Canada, focusing on Canadians with $1,000+ in investable assets.
Contact: Luisa Burga
Online Investors is an annual report focusing on investors’ use, choice of and loyalty to specific online brokerages and a full competitive analysis of Canada’s largest online brokerages.
Contact: Luisa Burga
Canadian Mortgage Monitor (CMM)
Most mortgage holders who are considering switching follow through with the plan. They represent lost value for previous lenders and considerable opportunity for new lenders to build business and expand client relationships. Use CMM to track switching patterns, identify the key drivers for retention, and understand what it means to your business.
Contact: Luisa Burga
The Switch study aims to understand what motivates Canadians to open a financial product or switch providers. Its goal is to assist financial institutions in developing strategies to retain customers, reduce churn, and effectively engage with them.
Contact: Luisa Burga
Customer Service Index - Banking (CSI)
CSI is a quarterly personal banking customer experience survey. CSI provides Canada's financial sector with comprehensive benchmarking by key financial institution across multiple metrics for each banking channel, including branch, online, ATM, telephone and mobile. At the end of each year, top performing banks are awarded for their leadership in certain categories such as (NPS, Customer service, value, and channel experience).
Contact: Steve Fabbruzzo
Customer Service Index – Insurance (CSI Insurance)
CSI insurance is an on going syndicated tracker the provides a lens into the insurance experience landscape in Canada. This is a comprehensive CX effort that not only captures key metrics such as NPS and OSAT, but also dives into what the current experience looks like on various experience elements from claims to touch point interactions. This effort provides competitive benchmarking that can be examined on a total industry level or broken down into policy type competitive sets such as home and auto providers. For the full list of policy types covered in this tracker or for any further information please contact Mariam Nabilsi.
Customer Service Index – Digital Finance
CSI digital finance is a syndicated study designed to understand the full financial digital experiences that customers are going through today. The study captures feedback from digital users who have on going experiences with online and mobile banking as well as payment and online brokerage platforms. General study advantages include:
- Gain a deep understanding of your performance across digital channels
- Understand the “Why’s” behind customer ratings and experiences
- Compare to banks but also to new emerging players such as online brokerage and digital payment channels
- Benefit from a structured approach to digital understanding
Contact: Mariam Nabilsi