2020 Was a Big Year for Online Sales – But at What Cost?

Something is missing from the online buying experience. Here’s what brick-and-mortar stores can learn from unhappy shoppers.

While marketing managers will tout omnichannel as the ultimate shopping solution, a deeper examination might reveal that not all products and not all categories need an omnichannel approach. So how do you steer shoppers to the proper channel?

Taking a look back at what worked, and what did not in 2020, Ipsos Strategy3 brand experts breakdown insights from shoppers to provide a guide forward in 2021.  

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