[WEBINAR] The Consumption Audit: Consumer Truths Behind Changing Consumption

For years, the food and beverage industry has operated with a familiar set of assumptions: Health meant dieting; Value meant low prices; Convenience meant saving time; Indulgence was purely a reward; Meals and snacks had clear boundaries. But what if those assumptions no longer reflect how Canadians actually consume? 

As disruptions like economic uncertainty, evolving health priorities, demographic shifts, AI, and emerging influences such as GLP-1 medications reshape everyday life, consumer behaviour is changing in ways that challenge conventional thinking. 

Join Ipsos for an exclusive preview of Canada CHATS 2027, our 13th annual Consumption Habits and Attitudinal Trends Report, as we audit the beliefs, behaviours, and tensions shaping food and beverage consumption today. 

In this webinar, you'll hear more about: 

• Why value is no longer just about price 
• How health has become a decision-making filter across many occasions 
• Why convenience is increasingly about reducing effort, not saving time 
• How consumers are seeking health, value, convenience, and indulgence simultaneously 
• Why traditional distinctions between meals and snacks are rapidly blurring 

Drawing on Ipsos' industry-leading syndicated food, beverage, alcohol, and foodservice tracking programs, this session will uncover what has changed, what has endured, and where the next opportunities for growth may be hiding in plain sight. 

Register Now

This session is ideal for marketers, brand leaders, innovation teams, category managers, retailers, foodservice operators, and anyone seeking to understand the evolving realities of Canadian consumption. 

Register now to get an early look at the trends and consumer shifts that will shape the future of food and beverage in Canada. Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.