BC Business, June 4, 2021 - When Ipsos conducted its latest B.C.’s Most Loved Brands survey in January, British Columbians had suffered through almost a year of COVID lockdowns, health woes and other hardships. The 2021 ranking mirrors their experiences—and the uneven economic effects of the pandemic. It also shows that during a crisis, brands that have invested in building the love will shine.
“The biggest story is how things have shifted around as a result of COVID,” says Mike Rodenburgh, executive vice-president for Western Canada at Ipsos. “The sit-down restaurants have gone down. The consumer staples have stayed the same or gone up.”
And the perennial leaders remain dominant in our eighth annual ranking of the province’s top brands. For the second straight year, Save-On-Foods takes the No. 1 spot. Fellow retailer London Drugs moves up two places to No. 2, while BC Hydro slips from second to third. Rounding out the top five: A&W, up one, and YVR, down two.
“They’re strong brands, and they only jockey for a position or two,” Rodenburgh says. “It’s really, really tough to knock any of those brands out of their top-five spot.”