The Most Influential Brands in Canada, 2020

Google, Amazon, Youtube. These are the top 3, but what about the rest? And what makes the top 10 so awesome?

The author(s)

  • Steve Levy Ipsos Canada
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For a decade, Ipsos has studied how brands influence Canadians and discovered their sources and impact on influence. Over the first 9 years, Ipsos focused on the 5 chief dimensions that drive a brand’s influence: trustworthiness, engagement, being leading edge, corporate citizenship and presence. This year, a sixth dimension emerged: COVID-19, as its influence has been both inescapable and profound. Together, these six drivers provide marketers with the underlying levers required to increase the influence of their brands.

The more than 100 brands evaluated by consumers comprise a myriad of industries including social media platforms, financial services, retailers and tech giants. Within this massive brand ecosystem, the interplay of influence on and from brands is ever-changing.

This year’s report features detailed insights into the Top 10 most influential brands, plus those that gained relevance due to COVID. If there’s a lesson from 2020 for marketers, it’s that brands that listened to their customers and found ways to respond through digital and service innovation were rewarded with loyalty and increased influence.

Download your copy now.

The author(s)

  • Steve Levy Ipsos Canada

Consumer & Shopper