Vantage 2022: The New Dining Frontier
Foodservice sales in Canada were finally back up by a substantial 32% over the past 12 months ending February 2022 vs. same time last year. However, it’s still 12% lower than pre-pandemic levels. After two years into the pandemic, it’s fair to say that we unanimously have had enough. Even though the crisis is likely far from over there is an eagerness to get back to some semblance of ‘normalcy’, however elusive and evolving that definition may be.
A year ago, Ipsos identified the added focus on the homebound environment and shifting marketplace attitudes as the Great Reset for the Foodservice industry. Today, we find ourselves navigating a channel evolution as we start taking steps forward with no dining restrictions, vaccine passports or mask mandates. Will the Foodservice industry see a return of pre-pandemic levels of traffic?
Join Ipsos’ Asad Amin for a complimentary webinar for research insights to empower your 2022 Foodservice strategies. We will share data from the 7th edition of our annual Vantage Foodservice outlook report, and cover trends which are expected to "stick" in the short and long term.
Despite unprecedented challenge and change over the past 2 years, the Canadian Foodservice industry has demonstrated unbridled resilience, innovative excellence and clever creativity making growth strides on many fronts. That said, 2022 will remain challenging with many macro trends in play: the impact of the global health pandemic and resulting lockdowns, inflationary pressures and confidence levels will all likely continue to impact diners’ beliefs, needs and priorities.
Be market-ready. Join us on May 19!
Registering will also ensure you receive a direct link to the recording once published.
