To help understand consumers’ behaviors and attitudes in today’s disrupted markets, we need to capture real behaviors and actions, uncover consumers’ System 1 reactions and connect with consumer in-the-moment. In short, it is time to disrupt the traditional U&A by incorporating more behavioral insights.
Fortunately, today’s technologies are allowing us to capture behavioral insights in ways that are fast, easy and efficient – and we encourage all marketers to start taking advantage of those new methodologies. At the same time, we cannot remain satisfied with what is available now. We must continue to challenge ourselves to develop even more sophisticated ways to capture real behaviors, real emotions and real insights so that we can develop brands that are relevant to tomorrow’s consumers.
Download our latest paper for three tips to enhance your U&A research today.
To learn more about using behavioral science to fuel growth, please join us for our April 24 webinar.
[WEBINAR] The Future of Snacking: Bite-Size Insights
Join us for a complimentary webinar featuring highlights from our Spring 2019 FIVE report, with new data exploring what Canadians eat and drink across all categories/brands, occasions and venues, both at home and away from home, reveal snacking consumption patterns and attitudinal traits driving behaviour today.
[WEBINAR] The Future is Speed: How Reaction Time Reveals What People Truly Want
Consumers make decisions at the last second without more than a ‘gut feel’ or a ‘quick glance’ at a package, label, brand, shelf display, etc. This is the ‘moment of truth’ that traditional research techniques can sometimes miss.
[WEBINAR] Let’s Get Phygital: Experience the Future of Shopper Research
Recognizing that clients need faster and more agile shopper marketing tools to successfully compete in today’s omnichannel world, Ipsos has launched a suite of virtual shopper solutions to better understand how shoppers make decisions, improve navigation, and optimize retail conditions and package designs.