How Technology Can Fuel Behavioral Research

Discover three tips to ensure your traditional U&A studies are evolving to provide meaningful insight.

The author(s)

  • David Gryga Senior Vice President, US, Market Strategy & Understanding – Research
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To help understand consumers’ behaviors and attitudes in today’s disrupted markets, we need to capture real behaviors and actions, uncover consumers’ System 1 reactions and connect with consumer in-the-moment. In short, it is time to disrupt the traditional U&A by incorporating more behavioral insights.

Fortunately, today’s technologies are allowing us to capture behavioral insights in ways that are fast, easy and efficient – and we encourage all marketers to start taking advantage of those new methodologies. At the same time, we cannot remain satisfied with what is available now. We must continue to challenge ourselves to develop even more sophisticated ways to capture real behaviors, real emotions and real insights so that we can develop brands that are relevant to tomorrow’s consumers.

Download our latest paper for three tips to enhance your U&A research today.

To learn more about using behavioral science to fuel growth, please join us for our April 24 webinar.

 

The author(s)

  • David Gryga Senior Vice President, US, Market Strategy & Understanding – Research

Consumer & Shopper