Traditionally, research into the treatment of patients focuses purely on the healthcare professional perspective – but, crucially, this does not always reflect treatment in the real world which is influenced by multiple stakeholders and myriad external factors…
In our paper and recent webinar, Ipsos uses multiple data sources to illustrate why the treatment of breast cancer in the real world may deviate from current treatment guidelines. Specifically, we draw on:
- Physician insights
Real-world evidence (RWE) from doctors treating breast cancer
- Pathologist insights
Perspectives on biomarker testing in breast cancer
- Patient insights
Social intelligence analysis of breast cancer patients’ attitudes and unmet needs
- Payer insights
Expert guidance from Ipsos’ market access team on the payer perspective
We go on to explore the different approaches and frameworks that can enable the integration of these insights and generate a holistic view – and, ultimately, hypothesise on why these disparities may exist and what can be done about it.
Watch the webinar
[WEBINAR] Sustainable Packaging: A Potential Avenue of Distinction
In this next session from our ESG series, Ipsos’ Dionne Daley will discuss the role of sustainable packaging in innovation. Learn how Ipsos goes deeper to better understand your brand’s consumers, what will resonate best with them, and how you can explore sustainable packaging as a potential avenue of distinction; a critical component for in-market success.