Market Research

Ipsos explores daily tracking data of individual consumers’ eating and drinking habits, attitudes and item choices both at home and away from home.

Ipsos is delighted to be a sponsor of Canada’s only conference dedicated to market and social research insights, the CRIC Conference & Awards Gala is recognized as a premier event that drives research, innovation, and collaboration across a wide range of fields.

Read more about why synthetic data requires a new, rigorous approach to measuring confidence and the Ipsos framework for recalibrating statistical methods.

Over the past two years, dozens of AI moderation platforms have entered the marketplace. Ipsos has assessed and worked with a large percentage of them, identifying clear strengths and weaknesses.

Ipsos Strategy3 has been recognised for the fourth year in a row.

How do you get the most out of all of your knowledge? Ipsos has developed an AI-infused Curation platform to make large scale document curation more efficient and effective.

Maintaining high-quality panels is a crucial aspect of market research, as it directly impacts the reliability and accuracy of insights. See how Ipsos is taking proactive measures to uphold research standards.

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.

Read more about the challenges posed by inequality, its various dimensions and insights for proactive efforts to address it head-on.