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Market Research Event

CRIC: Depth in the Age of Instant

Ipsos is delighted to be a sponsor of Canada’s only conference dedicated to market and social research insights, the CRIC Conference & Awards Gala is recognized as a premier event that drives research, innovation, and collaboration across a wide range of fields.

04.09.26

Market Research Publication

Calibrating Synthetic Confidence

Read more about why synthetic data requires a new, rigorous approach to measuring confidence and the Ipsos framework for recalibrating statistical methods.

03.16.26

Food & Beverage Publication

Food for Thought: Recent shifts identify new opportunities

Ipsos explores daily tracking data of individual consumers’ eating and drinking habits, attitudes and item choices both at home and away from home.

02.25.26

Market Research Publication

Mind or Machines: Exploring AI moderation and when to use it

Over the past two years, dozens of AI moderation platforms have entered the marketplace. Ipsos has assessed and worked with a large percentage of them, identifying clear strengths and weaknesses.

12.11.25

Market Research News

Ipsos Strategy3 recognised by Forbes as one of the World’s Best Management Consulting Firms 2025

Ipsos Strategy3 has been recognised for the fourth year in a row.

09.16.25

Market Research Publication

Conversations with AI Part IV: AI-assisted knowledge libraries and curation

How do you get the most out of all of your knowledge? Ipsos has developed an AI-infused Curation platform to make large scale document curation more efficient and effective.

08.19.24

Market Research Publication

The role of Multifactor Authentication in reliable research

Maintaining high-quality panels is a crucial aspect of market research, as it directly impacts the reliability and accuracy of insights. See how Ipsos is taking proactive measures to uphold research standards.

08.31.23

Market Research Publication

Conversations with AI: How generative AI and qualitative research will benefit

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.

06.14.23

Environment Publication

How research can help understand and close the gap in inequality

Read more about the challenges posed by inequality, its various dimensions and insights for proactive efforts to address it head-on.

06.02.23

Advertising Publication

Don’t Gamble on Advertising Effectiveness

Revisit our on demand webinar to hear insights from our research and a showcase of best practices on how creativity can drive advertising effectiveness in the gaming sector

04.20.23

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