Market Research

Ipsos explores daily tracking data of individual consumers’ eating and drinking habits, attitudes and item choices both at home and away from home.

Ipsos is delighted to be a sponsor of Canada’s only conference dedicated to market and social research insights, the CRIC Conference & Awards Gala is recognized as a premier event that drives research, innovation, and collaboration across a wide range of fields.

Read more about why synthetic data requires a new, rigorous approach to measuring confidence and the Ipsos framework for recalibrating statistical methods.

Over the past two years, dozens of AI moderation platforms have entered the marketplace. Ipsos has assessed and worked with a large percentage of them, identifying clear strengths and weaknesses.

Ipsos Strategy3 has been recognised for the fourth year in a row.

Read more about the challenges posed by inequality, its various dimensions and insights for proactive efforts to address it head-on.

Revisit our on demand webinar to hear insights from our research and a showcase of best practices on how creativity can drive advertising effectiveness in the gaming sector

It is our intent to put in perspective the opportunities while recognizing some of the limitations in implementing ChatGPT, LLMs, and Generative AI more generally.

Understanding why real-world treatment in oncology can be sub-optimal – and what can be done about it.