A Future With Cannabis: Product Innovation Tips

Discover lessons learned from decades of testing new product concepts, and what are the key determinants for a successful introduction of a new product.

The author(s)

  • Kelly Becker Senior Vice President, Canada, Innovation
  • Michael Rodenburgh Executive Vice President, Canada
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When Canada legalized cannabis in October 2018, 78% of Canadians said that they thought cannabis consumption would increase. While usage has slowly increased, more growth is needed to justify the current valuations of Canada’s cannabis companies. As a result, the stakes continue to be high for new products, formats and methods of delivery in the cannabis space. Indeed, increases in category volume will require successful innovation in the cannabis space.

View our on demand webinar focused on what the barriers are for increasing cannabis consumption, and how companies might mitigate risks and maximize the chances of success when launching new cannabis products once edibles become legal in October 2019. Hear lessons learned from decades of testing new product concepts and what are the key determinants for a successful introduction of a new product.

The author(s)

  • Kelly Becker Senior Vice President, Canada, Innovation
  • Michael Rodenburgh Executive Vice President, Canada

Consumer & Shopper