Speed Dating with Innovations

Is your new product innovation attracting consumer attention? Ensure it has a ‘pick-up’ line that cuts through the noise.

In today’s hyperconnected world, where consumers are constantly bombarded with advertisements and roughly 30,000 new consumer products are launched every year, ensuring a successful innovation launch is harder than ever before. In 2019, marketers need to have the skills of a speed dater – attracting and persuading consumers in a few seconds that their innovation should be considered and purchased.

Download our new paper summarizing how the communication of innovations has changed drastically and how consumers have adapted to this new reality. Learn more about how to determine the elements of an innovation that will grab consumers’ attention and build a solid “pick-up” line to secure your innovation as consumers’ next “date”.

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The author(s)

  • Colin Ho, Ph.D.
    Ph.D., Innovation and Market Strategy & Understanding, US
  • Adam Brown
    Director, US, Innovation
  • Jiongming Mu
    Senior Vice President, Ipsos Innovation

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