According to Ipsos FIVE, the rising demand for meat substitutes (+4% since 2016) is being driven by consumers increasing desire to add more protein to their diets to augment both satiety and energy levels while being mindful of the impact of their choices on both the environment and animal welfare.
Consider evaluating what segments of Canada’s burgeoning non-meat protein universe are driving growth together with investigating decision-making priorities like health and sustainability to determine how to harness this opportunity for future growth.
Non-Meat Protein Universe Segments
% Occurrences — Vegetarian/Vegan Dishes — All Venues
Ipsos FIVE’s daily tracking of what individuals eat and drink details the consumption behaviour and attitudes of 20,000 Canadians annually trended over time. Our robust sample, coupled with the experience and expertise of the FIVE Team, ensures that key business issues are addressed with actionable insights to help our clients uncover and capitalize on opportunities to grow their businesses.
[WEBINAR] The Future of Snacking: Bite-Size Insights
Join us for a complimentary webinar featuring highlights from our Spring 2019 FIVE report, with new data exploring what Canadians eat and drink across all categories/brands, occasions and venues, both at home and away from home, reveal snacking consumption patterns and attitudinal traits driving behaviour today.
[WEBINAR] The Future is Speed: How Reaction Time Reveals What People Truly Want
Consumers make decisions at the last second without more than a ‘gut feel’ or a ‘quick glance’ at a package, label, brand, shelf display, etc. This is the ‘moment of truth’ that traditional research techniques can sometimes miss.