What will the first post-COVID holiday shopping season look like? Will people brave the holiday crowds? What will they want to buy? With all the disruption of 2020, one thing is clear – consumers have more choices and expect more from retailers than ever before.
Listen in to hear new research insights from our Ipsos U.S. syndicated online community to provide a glimpse into how shoppers are adapting to the evolving post-pandemic retail landscape today, and how they are planning ahead for Black Friday and beyond.
Topics included during this recorded webinar cover:
- How the retail mix has changed from the consumer perspective, and what people expect from today’s shopping experience in-store and online
- How this past year has impacted lifestyles, priorities and purchasing preferences, and implications for holiday spending
- Key behavioral insights to help inform an omni-channel strategy that meets and exceeds changing consumer expectations