Laurier Centre for Community Research: Questionnaire Design Workshop

Many people underestimate the art and science that goes into developing and designing a good survey. This workshop will help you develop surveys that are both valid (truly answer your research questions) and reliable (respondents understand what you are asking).

Ipsos’ Sean Simon, Senior Vice President of Ipsos Public Affairs in Canada, will be the featured instructor, drawing on several decades of research on survey design and response process as well as his own experience as a researcher, teacher and consultant in survey design. It is the perfect synthesis between theoretical and practical, real-world approaches.

Among other topics, conceptualization, operationalization, the survey development process, survey structure and format, question wording, and online surveys will be discussed. The workshop is conducted in an interactive way and participants will be able to apply their knowledge through practice exercises.

Click here to register.

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