Public Perspectives: Attitudes Toward Ageing Don’t Paint a Rosy Picture

Canadians’ attitudes towards ageing implicates all consumer touchpoints, including media and advertising. See how.

The author(s)

  • Mike Colledge President, Canada, Public Affairs
  • Chris Martyn Chief Research Officer, Canada, Public Affairs
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In this issue of Public Perspectives, we explore Canadians attitudes toward ageing, including the age that we consider someone to be officially “old”, the benefits and drawbacks of ageing, and what people are doing to prepare for this period in their lives.

Public Perspectives, by Ipsos, offers expert commentary on both Canadian and global public opinion across a variety of topics. Register here to receive our free monthly email alert.

The author(s)

  • Mike Colledge President, Canada, Public Affairs
  • Chris Martyn Chief Research Officer, Canada, Public Affairs

Society