Majority (54%) of Canadian Parents of Children 12 and Under Wish It Were Easier to Come Up With Things to Do With Family in the Summer Months

Toronto, ON - With summer knocking on the door and the final school bell of the year about to ring, many Canadian families are anxiously trying to figure out ways to keep their families entertained during this upcoming summer season, although easier is said than done, according to a new study conducted by Ipsos Reid on behalf of Netflix Canada.

Majority (54%) of Canadian parents with pre-teenage children `agree' (15% strongly/39% somewhat) that they `wish it were easier to come up with things to do with their family in the summer months', while a minority (46%) `disagree' (17% strongly/29% somewhat).

When It's Most Difficult to Keep the Family Entertained...

Given a list of situations where it may prove difficult to keep their family occupied and entertained, many Canadian parents say that the most difficult situations are those involving bad weather or car trips.

Majority (53%) of parents indicate that it's `difficult' (10% very/43% somewhat) to keep their family entertained `on a rainy day', while a minority (47%) say it's `not difficult' (13% not at all/34% not very) to do so on rainy days.

Nearly half (45%) find it `difficult' (9% very/36% somewhat) to keep family entertained `on a road trip in the car', while more than half (55%) think it's `not difficult' (14% not at all/40% not very) to keep their family entertained during car trips. A similar proportion (45%) believe it's `difficult' (8% very/37% somewhat) to keep their families entertained `when it's too hot outside', although a majority (55%) believe occupying their families during heat-filled days is `not difficult' (17% not at all/38% not very).

The following table outlines in full the difficulty of parents to keep their families entertained given the provided situations:

(Click to enlarge image)

These are some of the findings of an Ipsos Reid poll conducted between June 10th to 13th, 2013 on behalf of Netflix Canada. For this survey, a sample of 1,024 Canadian parents with children ages 12 and under from Ipsos' Canadian online panel was interviewed online. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within +/- 3.5 percentage points had all Canadians parents of children ages 12 and under been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:

Sean Simpson
Associate Vice President
Ipsos Reid Public Affairs
416.572.4474
[email protected]

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world's third largest market research company.

With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,789 billion (2.300 billion USD) in 2012.