Many Canadians Enthusiastic About Self-Service Technologies

Fifty-six Percent Likely To Shop At Store With Self-Service Technologies Over One Without A Majority (62%) Would Use A Self-Service Technology That Would Allow Them To Check Prices Themselves At The Store If It Was Available
Toronto, ON - Many Canadians are enthusiastic about the use of self-service technologies for their day-to-day shopping responsibilities, according to a recent survey conducted by Ipsos Reid for NCR. The survey, fielded among 1085 adult Canadians, reports that 56% say they are likely to choose to shop at a store that offered self-service compared with one that did not (15% say they are "very likely"). This represents a substantial positive increase in the receptiveness of Canadians to this type of technology from a survey conducted in September 2004, when a similarly worded question indicated that 27% would be more likely to shop at a store with self-service technology.

When it comes to which self-service technologies they would likely use if they were offered in a store because it would make things more convenient for them, the largest percentage point to "check prices yourself in the store" (62%), followed by "at the checkout scan, bag and pay for items" (44%), and "to pay and collect a pre-ordered delivery" (30%).

It's not surprising that self-service technologies have such strong appeal to many Canadians when considering:

  • How often Canadians go shopping -- 89% say they go at least once a week;
  • How much time they spend in the stores on a shopping trip either trying to get information or ordering something - on average 29.7 minutes; and
  • How long they spend in the stores on a shopping trip lining up at the check-out - on average 8.4 minutes.

Further, half (52%) of Canadians say they are either "very frustrated" (17%) or "somewhat frustrated" (35%) about the time they spend in the stores on a shopping trip lining up at checkout. And 36% say they are either "very frustrated" (6%) or "somewhat frustrated" (31%) about the time they spend in the stores on a shopping trip either trying to get information or ordering something.

These are the findings of an Ipsos Reid poll conducted for NCR fielded from December 16 to December 19th 2005. For the survey, a representative sample of 1085 adult Canadians were interviewed via an on-line survey vehicle. The sample used in this study has been weighted according to 2001 Census data to accurately reflect the general adult population of Canada. With a sample of this size, the aggregate results are considered accurate to within 1773.1 percentage points, 19 times out of 20, of what they would have been had the entire adult population of Canada been polled. The margin of error will be larger within each sub-grouping of the survey population.

Please open the attached PDF to view the factum and detailed tables.

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For more information on this news release, please contact:

Paul Orovan
Ipsos-Reid Public Affairs
(416) 324-2900

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