With Many Displaced Due to Typhoon Haiyan, Canadians Split on Whether Canada Should Open Its Doors to Victims of Natural Disasters in Other Countries

Toronto, ON - In November 2013, the Philippines was hit with the most damaging typhoon in the country's history, killing over 6,000 people, displacing many more while destroying much of the nation's infrastructure. The damaging results of this storm have led CTV, Ipsos's media partner, to name the Typhoon Haiyan the 6th largest news story of the year.

Although Canada is known as one of the world's most welcoming nations and many have been displaced by the strong winds and cyclones of this sizeable tropical storm, Canadians are split on whether or not Canada should open its doors to victims of natural disasters in other countries throughout the world, according to the results of a new survey conducted by Ipsos Reid on behalf of CTV.

Half (49%) of Canadians `agree' (9% strongly/40% somewhat) that Canada should open its doors to these victims, while the remaining half (51%) `disagree' (16% strongly/35% somewhat) that it should.

British Columbians (58%) most agree that Canada should open its doors, followed by Quebecers (52%) and Ontarians (49%), while more than half in Albertan (64%), Saskatchewan and Manitoba (57%), and Atlantic Canada (51%) disagree with this sentiment.

Younger Canadians (56%), aged 18-34, are most likely to agree that Canada should welcome victims of natural disasters , ahead of seniors (50%, aged 55+) and middle-aged (44%, aged 35-54) Canadians.

These are some of the findings of an Ipsos Reid poll conducted between December 9th to 13th, 2013, on behalf of CTV News. For this survey, a sample of 2,535 Canadians from Ipsos' Canadian online panel was interviewed online. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval. In this case the poll is accurate to +/- 2.2 percentage points of the entire Canadian adult population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:

John Wright
Senior Vice President
Ipsos Reid
Public Affairs
416.324.2002
[email protected]

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world's third largest market research company.

With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,789 billion (2.300 billion USD) in 2012.

Visit www.ipsos.com to learn more about Ipsos' offerings and capabilities.