More Than Half of Canadian Investors Feel They Will Have Enough Money For Retirement
Among Canadians who do currently have investments, a strong majority (71%) say that they or their financial advisor undertook prior independent research or a background check on the company or individuals that were offering their most recent investment.
When it comes to taking a recommendation from a friend, family member, co-worker or co-group member on a hypothetical future investment offering high potential returns, the vast majority of Canadians say that they would take a caution approach to this situation. Just over four in ten (44%) say they `would do more research on the investment' first; three in ten (28%) would ask their financial advisor about it, a quarter (26%) would not invest in anything that they heard about in this manner. Just 2% say that they would invest before the opportunity disappeared.
These are some of the findings of an Ipsos Reid poll conducted between August 16 and 19, 2010, on behalf of Canadian Securities Administrators. For this survey, a sample of 2,318 adults from Ipsos' Canadian online panel was interviewed online. Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-2.04 percentage points, 19 times out of 20, of what the results would have been had the entire population of adults in Canada been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
For more information on this news release, please contact:
Harriet Shenken
Vice President
Ipsos Reid
(416) 324-2105
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos.ca.
About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2009, Ipsos generated global revenues of e943.7 million ($1.33 billion U.S.).
Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities.
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