Most Canadians (81%) Willing to Donate Their Organs In The Case Of Their Death

But Just Half (54%) Carry Organ Donation Documentation And Four In Ten (39%) Have Never Discussed Their Wishes With Their Family

Toronto, ON - According to a new Ipsos Reid survey conducted for Sympatico/MSN, a strong majority of Canadians (81%) say they are willing to "donate their organs for transplantation after death". And, nearly all (94%) are in favour of organ donation for "organ transplant" and most support the idea for "medical research"(77%).

But while most would like their organs donated in the event of their death, only half (54%) carry documentation that indicates whether or not they would like their organs donated. Furthermore, four in ten (39%) have not talked to their family about their wishes when it comes to organ donation.

Many (40%) are of the opinion that organ donation should be made mandatory in appropriate cases.

These are the findings of an Ipsos Reid poll fielded from June 15th-20th, 2006. For the survey, a representative sample of1203 adult Canadians were interviewed via an on-line survey vehicle. The sample used in this study has been weighted according to Census data to accurately reflect the population of Canadians. With a sample of this size, the aggregate results are considered accurate to within +/-3.1 percentage points, 19 times out of 20, of what they would have been had this entire population been polled. The margin of error will be larger within each sub-grouping of the survey population.

With Canada Speaks, Sympatico / MSN is listening to its readers' opinions in order to continue providing them with the information they care most about. Canada's most popular online destination with more than 17.5 million visitors per month*, Sympatico.MSN.ca is the one online destination that provides the tools and information Canadian's need to connect with friends, family, and what's happening - in their community and around the world.

Eighty-one Percent Of Canadians Willing To Donate Organs For Transplantation After Their Death...

A strong majority of Canadians (81%) indicate they are wiling to donate their organs for transplantation after their death. Nineteen percent say they do not want their organs transplanted should they die.

  • Willingness to donate runs highest among Atlantic Canadians (87%), followed by residents of Quebec (84%) and Alberta (83%), while residents of Saskatchewan/Manitoba and British Columbia are the least likely (both at 77%).

And, Nearly All Are In Favour Of Organ Donation For Transplant (94%) And Most Support It For Medical Research (77%)...

Nearly all (94%), generally speaking are in favour of organ donation for "organ transplant" and three-quarters (77%) support it for "medical research"

But Only Half (54%) Of Canadians Carry Documentation That Indicates Whether They Wish To Donate Their Organs In Event Of Their Death - 46% Do Not...

Half of Canadians (54%) say they carry documentation with the them that "indicates whether or not they wish to donate (their) organs in the event of (their) death" - the other half (46%) do not.

  • Residents of Quebec (67%) and Atlantic Canada (60%) are the most likely to carry idenfifcatio0n that indicates whether or not they wish to donate their organs, those in British Columbia (36%) are the least likely to.

And Four In Ten (39%) Have Not Talked To Their Family About Their Wishes When It Comes To Organ Donation...

A substantial portion of four in ten (39%) have not talked to their family about their wishes on organ donation - most (61%), however, have discussed this with their family.

  • Residents of Alberta (47%) most likely to not have discussed this with their families, while those in Quebec (66%) and Atlantic Canada (65%) are the most likely to have done this.

Four In Ten (40%) Feel Organ Donation Should Be Made Mandatory In Appropriate Cases...

Four in ten (40%) feel that "organ donation should be made mandatory in appropriate cases", while 60% feel it should not.

  • Residents of Quebec (56%) are most likely to feel it should be made mandatory, while those in British Columbia (25%) are the least likely.

For more information on this news release, please contact:
Paul Orovan
Research Manager
Ipsos Reid Public Affairs
(416) 324-2900
paul.orovan@ipsos-reid.com

Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 300 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2005, Ipsos generated global revenues of e717.8 million ($853.8 million U.S.).

Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.

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