Nearly four in ten (37%) Ontarians are planning to watch the Super Bowl
These are the findings of the Ipsos-Reid poll conducted between January 15 and 31, 2002. The poll is based on a randomly selected sample of 900 adult Ontario Residents. With a sample of this size, the results are considered accurate to within 177 3.3 percentage points, 19 times out of 20, of what they would have been had the entire adult Ontario population been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual Ontario population according to the 1996 Census data.
Nearly four in ten (37%) Ontarians will likely watch the Super Bowl, 30% of viewers will likely bet on the outcome
Nearly four in ten (37%) are likely to watch the Super Bowl this year. Of these viewers, 30% will likely bet on the outcome of the game. Overall, 13% of all Ontarians will likely bet on the outcome, whether it be with friends, a sports lottery or an office pool.
- Men are more likely than women to watch the Super Bowl and bet on the outcome: 50% of males surveyed are likely to watch the Super Bowl, compared to 23% of females.
- 17% of males compared to 10% of females will actually bet on the outcome.
- Those with a high school (15%) or a post-secondary (16%) education are more likely to bet on the outcome of the Super Bowl than those who have less than high school (9%) or a university education (11%).
10% of Ontarians say they bet on the outcome of the Super Bowl last year
Ten percent of Ontarians say they bet on the outcome of the Super Bowl last year and while half said they didn't lose any money (49%), 8% lost less than $5, 39% lost between $5 and $75, while 3% reported a loss of more than $76.
- Of those who bet on the outcome of the Super Bowl last year, 83% say they are likely to bet on the outcome of the Super Bowl this year.
To view the complete release and tables, please download the attached PDF files.
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For more information on this news release, please contact either
George James
Responsible Gambling Council (Ontario)
416 499-9800 ext 241
Tricia Benn
Senior Research Manager
Public Affairs
Ipsos-Reid
(613) 241-5802
